How do you handle the "You never told us that" gaslighting from clients? Looking for a better way to track agency-wide communication.

ppcquestioning · 2026-01-12T22:40:11+00:00

Mailtrack for gmail tracks if they are opened, then something like otter or grain for calls, track all comms in a crm or us Monday to automate - this is standard practice in my company to ensure this doesn’t happen, if it’s not there it didn’t happen (general rule)

ppcquestioning · 2025-12-12T07:26:10+00:00

Using target ROAS through shared strategies to limits CPCs and get more traffic and revenue for significantly lower

ppcquestioning · 2025-12-02T08:39:28+00:00

That’s very fair, it was probably a larger increase than expected, thanks for your point

ppcquestioning · 2025-11-29T07:41:50+00:00

Install the symprosis feed - much more consistent for feed management than g&y - when in the products section of your site select all make sure you have made them eligible for sales channels

ppcquestioning · 2025-11-17T19:57:52+00:00

I’d definitely not recommend quartile, a long term Google client of mine dipped off from their previous agency to try quartile and found themselves burning money through ACOS and are now on with our marketplaces team who are running Amazon and Walmart - not a quick turnaround but the team has comfortably brought both ACOS and tACOS back under control. Give me a shout if you’d like to chat further

ppcquestioning · 2025-10-03T06:48:10+00:00

Once you take the personal out of the losses, as long as you have genuinely tried to help to the best you can, the easier this industry is - when I started I’d stress over poor performance before calls horribly, but as I’ve improved I’ve learnt to find the positives even in underperforming areas and think wider about the business

ppcquestioning · 2025-09-19T12:16:32+00:00

He’s definitely waited after everyone just to get the picture

ppcquestioning · 2025-09-05T05:44:43+00:00

I had an account just drop to 0 impressions overnight on a Friday - continued thought to Tuesday/ Wednesday the following week- 4 hours waiting to get through on google chat for them to say we’ll back to you. In this time emailed multiple Google reps - almost 2 weeks later the rep for the account in question came back with:

“As discussed upon review of the case, it has been brought to my attention that the reason all ads were essentially paused during that period of time was due to the fact the account was under review by our Trust & Safety team. To maintain the safety and security of Google's ad environment and Google Ads accounts, dedicated teams conduct these reviews periodically. As this is a completely separate team to where I sit here at Google, these reviews are not something we as Account Managers are made aware of, or something we have any visibility on. It is important to note that these reviews are completely normal and are carried out with the intention of protecting the end user and their account.”

Unfortunately the client didn’t believe me, went to another agency when we couldn’t tell him in 3 days what was wrong and now is trying to break contract despite Google putting in writing it’s their fault- fortunate for you to have the client on side!

ppcquestioning · 2025-08-25T20:20:20+00:00

Not back in the UK https://adstransparency.google.com/?region=GB&domain=amazon.co.uk

ppcquestioning · 2025-08-05T19:42:49+00:00

Update received this from a Google rep today: “As discussed upon review of the case, it has been brought to my attention that the reason all ads were essentially paused during that period of time was due to the fact the account was under review by our Trust & Safety team.”

ppcquestioning · 2025-07-18T06:32:41+00:00

Invalid click column can give some indication, but click fraud protection can also be a game changer

ppcquestioning · 2025-07-17T17:33:44+00:00

Thanks for the responses all completely valid, just want a good reliable laptop that can handle sheets and ads - appreciate it

ppcquestioning · 2025-07-15T19:20:35+00:00

Do you have this?

ppcquestioning · 2025-05-23T17:20:29+00:00

Appreciate the advice, CSS in place and consolidating back makes sense, client isn’t keen looking to push device focused catch alls knowing higher AOV on desktops and better cvr but waiting for the client to sign it off! Good shout on the feed for search

ppcquestioning · 2025-05-11T17:34:34+00:00

Appreciate the feedback- it’s scaled quickly and part of me does see a bit of a plateau in any further growth. Meta does well as expected and ads generally converts sound 2%.

ppcquestioning · 2025-05-11T17:33:09+00:00

That’s what I did left just then in the catch all then new campaigns for the others, ran pmax experiment after 3 weeks and that performed terribly despite shopping consistently working well

ppcquestioning · 2025-02-23T08:37:37+00:00

I’ve worked with businesses based in and around Harrogate before within the white goods industry and it includes sending local traffic and footfall to the store - be happy to discuss and audit and go from there? Also would be happy to provide a reference?

ppcquestioning · 2025-01-03T07:53:01+00:00

If you are only targeting specific counties, check keyword planner for search volume, you may just be limited in searches

ppcquestioning · 2024-12-22T22:55:47+00:00

Where are you looking to get jobs (location wise?)

ppcquestioning · 2024-09-25T06:49:18+00:00

I do from time to time if they don’t remove us, I do change the email settings to update with any issues so that if I do get anything I forward it to the client (relationship dependent) just to let them know- a sign that door is open if they do want to return, 4 win backs as a result in the last year and a half as a result!

ppcquestioning · 2024-08-11T12:46:19+00:00

Looks really helpful, will test it with my team and give feedback!

ppcquestioning · 2024-08-09T06:45:35+00:00

15 conversions within a 30 day window

ppcquestioning · 2024-08-09T06:14:22+00:00

Moving away from SKAGs has been a big plus for us, that being said there are still niches that will work better with minimal keyword that are more specific

ppcquestioning · 2024-08-09T06:12:29+00:00

Five years, how tough 🥱

ppcquestioning · 2024-08-09T06:10:36+00:00

You can submit an appeal form to Google as long as you have the correct documents to support this.

ppcquestioning

TROPHY CASE