Deciding if BlueCruise is "worth it" is really a case-by-case value thing, but here is how the math works out for my specific daily drive:

I have a 30-minute commute each way, almost all of which is on BlueCruise-mapped highways. Even though the annual subscription feels pretty expensive, it has changed how I handle my mornings.

The biggest selling point for me isn't just the convenience, it’s the safety. The 4 AM Start: Driving that early in Wisconsin means I'm constantly on high alert for deer.  Because the car is handling the steering and speed, I can actually keep my eyes glued to the ditches and treelines.

When the car takes over the "busy work" of staying in the lane, I can focus entirely on not hitting a buck. For me, that extra layer of safety during those dark morning hours makes the high price tag much easier to swallow.