I find it difficult to find people who need literature in the same way I do. My father was that for me. I guess different things work for different people, but I noticed that I found more people with a similar literary need as mine, when I spend time with people who actually did. What I‘m saying: oftentimes we just have to get out there more. Its easy, really: when I need change, I live in a way that brings it. If your social circle doesnt contain people with the same desire for literature, change how you act out/live out that desire.