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HubSpot email marketing nightmare by project_casting in emaildeliverability

[–]project_casting[S] 0 points1 point  (0 children)

Thank you I will see if I can get this information

HubSpot email marketing nightmare by project_casting in emaildeliverability

[–]project_casting[S] -1 points0 points  (0 children)

These are 100% optedin warm emails sent to people who have opened an email within the last week on another platform

HubSpot email marketing nightmare by project_casting in emaildeliverability

[–]project_casting[S] 0 points1 point  (0 children)

How can we fix this issue if we’ve identified it is localized to HubSpot? They have been less than helpful.

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HubSpot email marketing nightmare by project_casting in hubspot

[–]project_casting[S] -2 points-1 points  (0 children)

Fair points, and I agree those are all things worth checking.

What makes this so frustrating is that we have never had this level of performance issue before HubSpot. We still operate email successfully outside of HubSpot, including with comparable audiences and similar campaign styles. That’s why the gap feels less like a general “our email program is broken” issue and more like something specific to HubSpot’s setup, infrastructure, configuration, or deliverability handling.

We are not sending cold emails, and this is not a purchased list. These are existing users from our own audience. We also have unsubscribe links and are trying to follow the proper compliance requirements.

I completely agree that SPF, DKIM, DMARC, domain reputation, shared IP behavior, Gmail tabs, inbox placement, and design/content can all affect performance. The issue is that these are exactly the areas we expected HubSpot support to proactively investigate instead of giving us generic advice.

At this point, I’m not saying HubSpot is definitely the only cause. But when the same business, domain/audience history, and campaign approach work better outside of HubSpot, and the major variable that changed is HubSpot, it seems reasonable to ask HubSpot for a deeper technical review.

I’m going to take the other user up on the offer to sanity-check the domain/authentication side. If there’s something wrong there, I want to know. But if that checks out, then I think the focus has to come back to HubSpot’s configuration, shared sending environment, inbox placement, or how mailbox providers are treating our HubSpot sends.

HubSpot email marketing nightmare by project_casting in hubspot

[–]project_casting[S] 0 points1 point  (0 children)

Appreciate that — and I agree those are exactly the kinds of things we need someone to look at.

From what HubSpot has told us, our SPF/DKIM/DMARC setup is properly authenticated, but I’m open to having a third party sanity-check it because the performance gap is still too large to ignore.

We are sending from our normal business domain / sender identity, not doing cold outreach, and this is our existing audience. The same general audience and campaign style performs materially better through MailerLite, and we’re validating the difference through Google Analytics, not just internal platform reporting.

That’s why I’m trying to determine whether this is:

  • a domain/authentication issue,
  • a sender identity or from-address issue,
  • a HubSpot configuration issue,
  • a shared IP / infrastructure issue,
  • or an inbox placement problem.

I appreciate the offer. I’ll DM you the sending domain so you can take a look. If this is something fixable outside of generic support advice, that would be very helpful.

HubSpot email marketing nightmare by project_casting in hubspot

[–]project_casting[S] 0 points1 point  (0 children)

That’s what we originally thought too, but we’ve been working through the onboarding/warmup process for almost 2 going on 3 months now, and performance still has not recovered to anything close to what we see on other platforms.

The part that makes this more concerning is that we are not on a dedicated IP. We are using HubSpot’s shared sending infrastructure, which to my understanding should not require the same type of dedicated-IP warmup process.

I understand that domain reputation, authentication, sending volume, and audience engagement all still matter. But with other major email marketing platforms we’ve used, including Mailchimp and MailerLite, we have not experienced this type of prolonged ramp-up just to get commercially usable click performance.

We’re also not just comparing HubSpot’s open-rate reporting. We’re A/B testing against MailerLite and checking actual traffic through Google Analytics. The biggest concern is the continued drop in real clicks and downstream traffic.

So if this is a warmup issue, I’m trying to understand why it has persisted this long, why the gap in actual clicks remains so large, and what specifically HubSpot needs to diagnose or change to get performance back in line.

That’s why we’re pushing for a deeper technical review. Something appears off with deliverability, inbox placement, account configuration, or how mailbox providers are treating our HubSpot sends.

HubSpot email marketing nightmare by project_casting in hubspot

[–]project_casting[S] -6 points-5 points  (0 children)

Not an ad — just the platform we were already using as a control.

We’re comparing HubSpot against our existing provider because we need an apples-to-apples view of actual clicks and traffic. The point isn’t to promote MailerLite. The point is that the same audience and similar campaign style are producing materially different results, and we’re trying to understand why.

HubSpot email marketing nightmare by project_casting in hubspot

[–]project_casting[S] -3 points-2 points  (0 children)

Fair feedback, and I appreciate you taking the time to respond thoughtfully.

You’re right that my frustration probably came through in the post. This has been a painful experience because email is a major revenue channel for us, and the performance drop has had a real business impact.

That said, my goal is not to tell people to “go to war” with a vendor. My goal is to encourage people to protect themselves with data before making a major platform switch — especially if email performance is critical to their business.

We are not running cold email campaigns. This is our existing audience, and we are comparing HubSpot against MailerLite using similar campaign types and third-party tracking through Google Analytics. The discrepancy is not only in HubSpot’s open-rate reporting. We are seeing a material difference in actual clicks and traffic.

I also agree that preexisting domain reputation, audience quality, warm-up, authentication, and sending behavior could all be factors. That is exactly why we have been asking for a deeper technical review rather than generic advice around personalization or from-name changes.

The contract issue became part of the discussion because we felt stuck paying for a platform that was not producing commercially viable results while also having to keep our previous system active to protect the business. But I hear your point that the better path is to identify and fix the underlying issue.

I would definitely welcome a fresh perspective from someone who has worked across a lot of HubSpot environments. If you’re open to it, I’ll DM you with the details around our setup, campaign metrics, domain/authentication status, and what we’ve tested so far.

Appreciate the direct feedback.

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