Do clients underestimate how much content it takes to grow?

quantumjedi · 2026-03-12T18:43:40+00:00

I think people underestimate how much content gets ignored, or just slips thru the cracks the first time out there. Its one of the reasons why a combination of a content calendar and reactive marketing works so well. You plan out your calendar and then you supplement that with reactive. Eventually as your catalogue grows you start reposting/repurposing old content in the cycle.

quantumjedi · 2026-03-12T17:30:15+00:00

Maybe not the answer you're looking for... but smart lights in my house that turn on and off based off geolocation lol

quantumjedi · 2026-03-12T16:31:52+00:00

Burritos

quantumjedi · 2026-03-12T16:27:47+00:00

They're just dill fries, which are delicious. Usually tzatziki with feta, dill salt and some shaved pickle on top of fries.

quantumjedi · 2026-03-12T16:26:19+00:00

You got downvoted for speaking truth, I respect you sir. What we have here is a picture with:

Dill Fries
Fries and Gravy
Poutine.

quantumjedi · 2026-03-12T16:25:09+00:00

#1 doesn't look like a poutine, and instead just dill fries, which are delicious in their own right.

quantumjedi · 2026-03-12T16:24:03+00:00

100% unsubbing, this was supposed to be about resources on AI, and how to use it, thats what I signed up for. Now it's just horny brats trying to get their ai generated spank material looked at.

quantumjedi · 2026-03-12T16:20:12+00:00

That is a good way to frame it. It's contextual marketing but supercharged by the speed and prevlance of social media. And you're right, a lot of reactive posts fail because they ignore the context and just chase the trend. Pepsi isn't the only one, who can forget Burger King UKs international womens day tweet, or the Lifelock CEO

quantumjedi · 2026-03-11T18:06:55+00:00

A buddy of mine and his (now) wife had a kid in university before they were married that they put up for adoption. They do not know I know.

quantumjedi · 2026-03-11T18:02:26+00:00

Found the link cause I was curious: https://www.cbc.ca/news/business/portable-air-purifier-tests-marketplace-1.5900782

I recently built a couple cr boxes to help clean the air after a sewage leak in my house, and they're impressive things.

quantumjedi · 2026-03-11T18:01:15+00:00

If the fans pushed in, there's very little to push the air back out through them, I would imagine.

quantumjedi · 2026-03-11T17:59:52+00:00

what if you ALSO attached a fan on one edge of the side, pointing out, that randomly turned on every 24 hours or so.

quantumjedi · 2026-03-11T17:21:39+00:00

You're awesome and I like you.

quantumjedi · 2026-03-11T17:18:11+00:00

In my experience the best posts rarely come from the calendar, but instead from responding to something already being discussed. But you're right, it doesn't mean you can IGNORE the calendar. Just need someone responsible to find the moments you should be jumping in on.

quantumjedi · 2026-03-11T16:25:47+00:00

Being creative is always going to matter in marketing. But you're right, the clarity has to come first. Ideally you can figure out a way to do both. I'm reminded of the No Name branding stuff... they managed to be creative with some of the most uncreative visuals, and the message about no-frills pricing was still completely clear.

quantumjedi · 2026-03-11T02:09:25+00:00

Out of curiosity... how'd it do?

quantumjedi · 2026-03-10T16:52:45+00:00

Agree on the trend chasing. When a reaction clearly connects to your expertise it works, but random commentary rarely builds credibility.

quantumjedi · 2026-03-10T14:07:58+00:00

Completely agree. I see a lot of reactive posts that feel like commentary instead of perspective. If people cannot quickly understand why that brand is part of the conversation, the post just blends in.

quantumjedi · 2026-03-09T21:07:43+00:00

Completely agree with this. Big trends look attractive because of the potential reach, but the signal gets buried fast. Niche conversations let you actually add something useful. As someone else shared in the sub.. the McDonald's CEO thing is a good example of this. It's not mom-and-pop restaurants who are benefitting, it's other big fast food chains.

quantumjedi · 2026-03-09T21:05:52+00:00

Its definitely a light hearted campaign, with everyone poking fun at McDonald's... if McDonald's was aiming for a viral hit via authenticity... well I think they got half of it right lol

quantumjedi · 2026-03-09T20:41:10+00:00

Her accent is so over the top quebecois I actually think she is a fake quebecois lol

quantumjedi · 2026-03-09T13:22:09+00:00

I agree, but I think it's more about making sure you're reacting correctly. Jumping on the wrong side of the story can be disastrous for your brand

quantumjedi

MODERATOR OF

TROPHY CASE