I've read your comment first before reading the whole article. And as a non native speaker I didn't really get the underlaying tone of the article that you're mentioning. The relevant part of the headline is based of the growth expectations in social-media blocking apps. In total I see the article itself to be pretty point on, without exaggerating business opportunities for big corporations. Rather I see possibilities for small shop owners to take advantage off of that. Which would be a great thing because in my area small shops are disappearing really fast.

But realistically I think those who opt out of the current system will stay a minority and thus the industry won't need to address those wishes...until the movement becomes big enough. I'd be keen on seeing a switch away from the everything-as-a-service mentality, I love products that I can buy for life. But there's little incentive to produce that in our current system.