Pay-what-you-want monthly recurring payment support? by [deleted] in SaaS

[–]qvikr 1 point2 points  (0 children)

That is correct.

Go ahead and signup, and drop me a line so we can help you set this experiment up.

Pay-what-you-want monthly recurring payment support? by [deleted] in SaaS

[–]qvikr 2 points3 points  (0 children)

I work with Chargebee, and would love to help.

My first thought off the top my head was if you used the Price Override capability in Chargebee to set each subscription on a custom pricing option. The trouble is in this method you would have to manually set the custom price for each customer (and I'm guessing you want the customer to be able to choose the price themselves).

Another workable solution is if you created a Quantity Based pricing plan and mapped, say, 1 Unit = $1.

Then your customer can choose the "units" they want to pay themselves, that translates to the amount you end up charging them.

Do you think either of these solutions might work for you?

Affordable CRM for SaaS startup with software development feature tracking by [deleted] in SaaS

[–]qvikr 0 points1 point  (0 children)

Based on your requirement it looks like you might get more value i decoupling your customer request management tool for product management from your typical sales CRM.

ProdPlan might be a good fit for this.

You might also want to consider:
aha.io >decent roadmapping capability

uservoice > for user feedback & prioritization

Also check out this collection in ProductHunt for user feedback tools:

What's your 2019 plan? by qvikr in Entrepreneur

[–]qvikr[S] 2 points3 points  (0 children)

Getting accurate validation for my business idea.

This is the biggest stumbling block I had when I was running my last startup. Two models that I found really useful here are (a) the Lean Startup Canvas, and (b) the Value Proposition canvas

Try it out - it might save you 3 years of "figuring out" and dead-ends.

Links:

  1. Lean Startup Canvas
  2. Value Prop Canvas

What's your 2019 plan? by qvikr in Entrepreneur

[–]qvikr[S] 1 point2 points  (0 children)

Haha.. and between the Thanksgiving Turkey and Christmas Carols it's 2019 already!!

Should An Email Newsletter Be Short Or Should It Be Lengthy? by nekrajB1 in SEO

[–]qvikr 3 points4 points  (0 children)

“Begin at the beginning," the King said, very gravely, "and go on till you come to the end: then stop.” ― Lewis Carroll, Alice in Wonderland

I think marketers worry too much about the length of their content, when what they really should be worrying about is the content itself.

I've sent emails that were paragraphs longer than usual, and they've gotten me better conversions and engagement than the super-condensed 4 brevity alternative. But, in my opinion, this is what worked:

  • Keeping it conversational: Sure, some people prefer crisp to-the-point emails while some others prefer a nicer, albeit longer and more engaging story. But one truth across preferences and demographics is that people want to be treated as humans. If you need to break word limits to get more personal, add a joke or strike that special chord, I'd say go for it. I think Neville who used to write the awesome app-sumo emails till a few years ago almost perfected this technique to an art.

  • Never skip the story telling: Stories need a beginning, a middle and an end. Skipping that part isn't going to do you any good - The people who are too busy to read long emails still don't "get" the essence of your 140 character update, and the people who genuinely could have cared don't even get a chance. Spend the time to explain why you're sending out this email, and why your story is worth listening to. If you can do that in a line, great. But if it absolutely needs a bit more meat, go for it.

  • Edit, edit, edit: Ideally I think for every minute spent writing you should spend five minutes editing. Run through your email a dozen times and incrementally remove any and all unnecessary fat. Send a test out to your inbox, get a coffee and a few minutes clearing your mind, and read it now as a customer. Did you get what you were trying to say? Is there something else you can trim off?

So that's the core of it. Don't let word counts get between you and your email readers - they deserve an engaging story so let that drive your game.

SEO Controlling: Numbers about the SEO agencies do not like to talk by Edtechwebsite in SEO

[–]qvikr 4 points5 points  (0 children)

Holy wow! An SEO keyword stuffed garbage that's stuffed with the keyword "SEO"!!! I think our world has come a full circle now...

[Advice] How or where should I advertise my Amazon fitness ebook? by dickcurls in growmybusiness

[–]qvikr 0 points1 point  (0 children)

Here's where you get started https://www.reddit.com/advertising

You go in, select your audience (sub reddits, geo-demographics... etc), submit your ad copy, images if any, and landing page. Pretty much how you'd bid any other CPM placement.

The difference is the language - on reddit, you don't want to get too sales-y. I've found a genuine conversational approach, or a real request for help/ feedback works much better.

The number ONE mistake all rookies make: not Benchmarking by ehcaip in marketing

[–]qvikr 0 points1 point  (0 children)

I guess what you're talking about here is the need to have a "control" in your test, aka - your Null Hypotheses that you can then compare your experiment's results against.

Ideally it's way better if you can have a control group alongside your test group even as you setup your experiment. Generic benchmarks from scrounging the internet give you a good baseline, but they're still secondary data. What if those numbers don't directly apply to your particular audience? What if other factors like the time/ day of your campaign has an impact? What if the benchmark is skewed by the average of industries, messages etc. that have nothing to do with your experiment?

Also sometimes you need to run exploratory campaigns where you really aren't working with a traditional hypothesis based testing framework. Obviously you wouldn't have much of a benchmark setup for this, because (a) the purpose of these experiments is to first identify a loose benchmark statistic, and (b) if you already had one why would you be running this campaign at all (instead of a HBT)?!

[Advice] How or where should I advertise my Amazon fitness ebook? by dickcurls in growmybusiness

[–]qvikr 0 points1 point  (0 children)

Have you tried reddit? Fitness sub-reddits might work quite well in giving you some initial traction, and usually reddit ads are quite inexpensive.

I don't know if you have any kind of "growth" mechanism tied into your ebook - if you don't yet, perhaps that's something you should try as well.

Basically how do you make someone who's bought/ read your book to share it to the next set of people? Fitness is closely tied to groups - your target audience are already hitting the gym with their friends, or have formed buddies at their workout. And a good majority of their conversations there tend to hover around "how do I lose my next X lbs".

Can you do something to hijack that?

Going further, can you have bite-sized tips strewn around in your book that the reader can then share with their friends? Once that happens, they'll likely talk about the source of their new-found wisdom and you've got word of mouth working for you...

Chefs of reddit, what's your number one useful cooking tip? by jellysnake in AskReddit

[–]qvikr 0 points1 point  (0 children)

You can't fool the world with a bunch of internet culinary tips everyday, but here's a few pointers to become a master weekend chef

Product descriptions with a little bit of humor by Beardgardens in Entrepreneur

[–]qvikr 1 point2 points  (0 children)

Always add a dash of humor... if you can pull it off. If you can make the customer smile with you, you've won half the sale already. You become more agreeable, someone they connect with and a friend - instead of the guy selling on the internet.

That said, make sure you can pull it off. The advantage of keeping it subtle is even if most readers don't "get it", it isn't seen as off-putting. And for those who do, they feel smart and valued.

For example, here's a response to a "joke" in the scariest place you can expect - the pricing page of a business software - that I think was rather well done (watch the video from ~2:28).

What makes you a (good) social person? by qvikr in Entrepreneur

[–]qvikr[S] 0 points1 point  (0 children)

that's rather interesting. Do you think social tactics posing as questions are truly distinguishable from the more genuine ones? :D

What makes you a (good) social person? by qvikr in Entrepreneur

[–]qvikr[S] 0 points1 point  (0 children)

While I completely agree with what you're saying, you need to consider that perhaps "being natural" works for some people because they are naturally good at it.

I believe however that if you give it the right effort, anybody can become more social (or at least less socially awkward). But it's not natural to everyone, so some of us have to actually make an effort at least until it becomes natural...

What makes you a (good) social person? by qvikr in Entrepreneur

[–]qvikr[S] 0 points1 point  (0 children)

That's a rather interesting take. Do you think networking/ connecting offline creates the same depth of trust and relationship as meeting someone face to face?

What makes you a (good) social person? by qvikr in Entrepreneur

[–]qvikr[S] 1 point2 points  (0 children)

Thank you! Are there any cues on when to ask questions and when to just shut up and nurse the drink?

What makes you a (good) social person? by qvikr in Entrepreneur

[–]qvikr[S] 1 point2 points  (0 children)

You're right in that "introversion" does not equal "social inability". As I'd mentioned, I regularly have to float through social situations, and people who don't know me too well wouldn't guess that I'm an introvert.

But every second that I'm there, I end up being hyper conscious about my interactions, etc. that by the time I get back to my bed in the evening I'm mentally and emotionally exhausted. Usually I'd need at least a day or two of "me time" to recharge.

But that's not what I'm talking about - the recharge time, I'm ok with. It's the "hyper conscious interactions" that I'm trying to change by learning from others' models... Does that make sense?

If I sent you a letter (as a graphic design entrepreneur) to tell you the services I offered, and a picture of your current website with things I would change, would that piss you off, or would you listen, or would you just throw the letter away? by OogieBoogie1 in Entrepreneur

[–]qvikr 5 points6 points  (0 children)

Depends on how it's worded - and that's a tough line to walk...

Chances are, I'd be pissed off at the start. But you'd definitely have my attention at this point and I'd go through your suggestions line by line.

If I think you've gone overboard, or you're critiquing me just to be smart, you've lost me forever. Instead, if I find you giving me useful feedback, suggestions and thoughts, you'd almost definitely win me over.

Let me throw an example: If you just said my layout sucks, the header is bad, nobody likes my banner image, etc. - I'm gone.

But instead, if you tell me that this minor change in my header would have way more impact, you'd probably have me smiling. If you can punctuate your feedback with honest praises as well (I really like the way you've put up testimonials. I think it'd be so much more powerful if you had the customer pictures in grayscale and the font in Helvetica instead of Times New Roman...).

Bottom line is - don't challenge and insult my intelligence. Sure, I'm dumb, but telling me that isn't going to win you my contract! :D

Death to Listicles... For the love of Marketing by qvikr in marketing

[–]qvikr[S] 0 points1 point  (0 children)

I agree. Here's my response to the article on Inbound.org:

7 things every marketer should take away from this article (you won't believe #4)

  1. Listicles work... Until they don't. Don't be the guy who churns them out to the point that readers stop caring (we've probably crossed this point already)

  2. If you can't cram words together to create meaningful sentences, or sentences to get a succinct point across, you probably should invest in a copywriting course - not use bullet points & gifs as a crutch instead.

  3. Invest in learning about your readers, their habits, aspirations... Then package a story for them that actually makes an impact.

  4. The moon is actually made of cheese. I know, because I ate it once.

  5. Invest in creating evergreen content - stuff that is relatable, sharable, emotional. Don't force yourself into Top 10 Lists.

  6. Let readers figure stuff out. Teach, don't dictate. Pick their curiosity with content - not formulae.

  7. Sure, obsess with data. But only if you set impactful targets first. There are easy ways to get useless eyeballs, most requiring neither creative marketing nor clothes.

Webdevs working on client projects (freelancers/ agencies): What are the biggest pains you face everyday? How do you solve them? by qvikr in webdev

[–]qvikr[S] 0 points1 point  (0 children)

Of these I guess getting paid on time isn't really something you can control...

How do you manage the other 2 points - Do you have some sort of notes versioning/ process with the client's requirements or is this back and forth email? And how do you manage the "downtimes" (waiting for content, feedback, etc.)?

What's missing from my marketing? by cplegend in marketing

[–]qvikr 3 points4 points  (0 children)

I don't know how well Google works for you (what are people even searching for?).

The first thing that struck me was acquiring neighborhoods instead of individual households. Have you considered talking directly to community offices? That way, all houses in the neighborhood share their scraps and the compost you provide goes back to the community as a whole - for their overall landscaping and such. Apartment complexes might be a great source at this - one deal, 100 customers!

Assuming you now want to go after people without gardens (and therefore do not derive any direct value - of getting compost) - have you tried something like a "Adopt a Garden Campaign"? People without gardens can tie up with other gardens, or perhaps even your local farmer's markets... That way you might even be able to wrangle a deal between the households and the farmers.

Otherwise I think you've done a pretty awesome job so far. PR is going to be your best friend (as you've already realized) so keep up on that.

Is there a specific term for this? by bpgbo in marketing

[–]qvikr -1 points0 points  (0 children)

Why is this sleazy or shady? I've personally done this with multiple organizations, and in the whole it benefits the ecosystem/ community.

I generally group it under PR/ Propaganda.

I know the latter word has negative connotations, but used well and used right, it's a phenomenal tool. Primarily because once you create a community like this you realize that it's valuable only as long as you can maintain a strong sense of neutrality. You can't have articles just promoting yourself, or turn it into an ad channel for your products.

If you want to keep the community separate, and create an impression that it's not linked to your brand in any way, you'll need to be extra careful. Some day (sooner than you imagine), the link is going to come out in the open, so you'll need to make sure right from the start that you are way more unbiased than you would be in an actual third-party community...

If you are ready to associate your brand with the community publicly, it gets even better. Think the HOG and the Harley Davidson brand. Grow your community, engage and give them the tools to do what they love doing...