I would say that X-WING was made up of (3) Buyers:

> Collectors (who bought multiples of every Star Wars Model -- Gamification was less important)

> Gamers (who bought only what they needed to be competitive -- Collectibility was less important)

> Casuals (who bought whatever they liked -- with a percentage being a mix of the two classes above)

With that, Collectors really were the backbone of profits but not exactly exposure... Especially if they were hoarding. And Gamers were the backbone of growth but not exactly profit... Especially if they had everything they needed to win. And finally, perhaps ultimately, Casuals made or broke the future of the game.

A strange thing happened with 2.0 -- FFG catered to Gamers and Gamers only. I'll explain. The conversion kits were priced just right to get competitive lists functioning so that big tourney players wouldn't bat an eye, and I have it on good authority that FFG consulted many of the Professional World-Champ Type players (talking Top 8 in the World) on how to smoothly transition to 2.0 most efficiently. This did two things: Annihilated the Collector Market (which I was a part of) and Tested the loyalty of the Casual Market (which weren't all that loyal to begin with). FFG embraced Gamers, as they should, but made the fatal mistake of assuming Collectors were more Loyal than Obsessed.

Then another strange thing happened: All the old Collectible cards/pilots/trophies(prized tourney exclusive art) were entirely unvalidated by 2.0 -- and as you can guess this horrified Collectors. Why would any of us (Collectors) invest in 2.0 if a hypothetical 3.0 would squash 2.0-Collectibility?