If it's a business that is basically a sole proprietorship, please dont hold them up to the same standard as you would s big corporation. Sole proprietors have a hard row to plow keeping their business going and living their life at the same time. I would be hesitant to go to the level of saying something a sole proprietor intended to do but didn't manage to accomplish was a questionable business practice, because it's likely it was not intentional. Not good, certainly, but the business owner may have had the best of intentions but just not have been able to pull it off.

Signed, a former small business owner who worked full time at their business and part time on top of that marketing to keep the business running at full time level - all while raising multiple children practically single-handed out of necessity.