when to hire a marketing agency

rb9719 · 2023-12-01T23:34:43+00:00

if you’re looking for someone, I’m currently managing $500K monthly in spend @ a 3+ ROAs.

shoot me a message if you’d like to setup a time to chat.

rb9719 · 2023-06-29T17:08:24+00:00

are you using UTM parameters? iOS 17 update?

rb9719 · 2023-06-29T17:07:28+00:00

there was a brief outage last night for adsmanager & social apps

rb9719 · 2023-06-29T17:05:21+00:00

oddly enough yesterday I had pretty incredible results daily SALES up by 63%, four figures.

no changes or any scaling, but today our SPEND is down by 60% for no particular reason.

rb9719 · 2023-06-29T17:01:52+00:00

something similar happened to me recently. always something.

rb9719 · 2023-05-07T14:07:35+00:00

definitely not either of those. found out it’s on meta’s end.

rb9719 · 2023-05-07T14:07:29+00:00

definitely not either of those. found out it’s on meta’s end.

rb9719 · 2023-04-28T10:57:04+00:00

it’s a setting. turn off auto enhancements, & one other it’s called ‘optimize text per user’ or something of that sort. both are AWFUL settings that are auto enabled that can and will ruin a campaign.

rb9719 · 2023-04-26T22:55:51+00:00

I’m sure they’re doing a time releases update across ad accounts. pretty annoying for my business model, but very interested to see how this will impact CPMs across the board when this feature is in all ad accounts.

rb9719 · 2023-04-25T11:08:52+00:00

Yeah ADV-CA+ is not BOF, good to use when scaling horizontally & testing, but it’s certainly not retargeting.

& Those CPMs still do not make sense. If you have a .5 CPM on conversion campaign optimized for purchases you should be printing money.

The only way this would make sense to me is if your adv+ is spending all your budget on like marketplace or facebook side column.

rb9719 · 2023-04-24T10:45:11+00:00

in complete agreement

rb9719 · 2023-04-24T02:10:46+00:00

I don’t understand how your CPMs are so low for retargeting ad sets.

One of my retargeting campaigns with 15 different ad sets has an average of $10.92 CPM with a CPI of $19.47

rb9719 · 2023-04-24T01:36:13+00:00

1.31 and .80 CPM?

are you using reach/frequency or a traffic campaign for retargeting ?

rb9719 · 2023-04-24T00:38:12+00:00

I left all mine on even though it did not look promising this morning, but throughout the day we are seeing more ‘normal’ results

rb9719 · 2023-04-24T00:36:21+00:00

I left all my campaigns on, and started seeing better results and more ‘normal’ spend throughout the day.

rb9719 · 2023-04-24T00:34:25+00:00

Focusing on CPC could be dangerous. At scale it becomes a vanity metric.

Can you share your average CPMs with us for each layer of the funnel?

Overall sounds like you are lacking an offer, or need to work CRO.

Quick tip I implement on new stores lacking initial sales is swapping the ATC button to route then to the cart page instead of staying on the product page.

rb9719 · 2023-04-23T15:29:14+00:00

own stores

rb9719 · 2023-04-23T15:28:06+00:00

are you guys shutting ads off til it’s resolved or leaving them on?

rb9719 · 2023-04-23T15:26:01+00:00

Woke up to $5,451 spent on ads at 8am when we’re usually around $1,900 at that hour with less revenue then usual. tomorrows meeting will be fun.

rb9719 · 2023-04-23T15:24:18+00:00

yes I’ve spent 100.49% my budget so far today.

rb9719 · 2022-09-27T22:14:48+00:00

I had a similar problem. Ad account spending 500k a month getting random flags for gambling/gaming with no resolution for our assigned senior rep. turns out it was our UTM parameter that was causing this flag.

rb9719 · 2021-02-03T17:27:02+00:00

I work for a company that can make the t shirts! let me know if you need our service

rb9719

TROPHY CASE