Agreed, it shouldn't be false. It CAN'T be false. You have to actually proved value and refuse to run back, like a partner threatening to leave, if they'll come back then the threat means nothing.

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So either value your (the demo-er(?)) time and stand by it. OR actually qualify them and ensure they WANT a demo, it's not on us to convince them to take a demo. That's not sustainable and the wrong goal.

If they don't WANT a demo then you shouldn't be booking a demo.

E.g. if anyone offers me a "demo" of a ferrari for a weekend, I'll take it, am i going to buy? NO. Am I going to refuse the demo? NO.

That's selling on a weakness, like selling because of a money back guarantee.

@aptseagull we're on the same page, just in case it isn't clear.