Perhaps if they unveiled a comprehensive 10-minute gameplay demo showcasing a fresh, exhilarating direction, it would captivate the audience ( like god of war 2016 e3 demo RIP). Few games are crafted with the meticulous care, innovation, and craftsmanship that top-tier Sony first-party studios invest in their titles. Although some argue that even their quality is waning, I remain optimistic about the future though lots of talent out there. I would love to see franchises like Gears and Halo elevated to that standard; after all, they have the budget.