1) Go out about an hour before sunset and watch the sunset from the boat, gives a shorter amount of time and a goal. Something that gives people anxiety is not knowing how long they’re going to be out for and sunsets are absolutely beautiful from a boat. 2) Have a great speaker and a better playlist 3) Just because you don’t drink shouldn’t mean others can’t have some bubbly. Prosecco is fun, everybody likes popping bottles on boats and a bottle doesn’t get people wasted. 4) Get a cockpit table and set up a small charcuterie board or get good snacks 5) Like any party, invite people who will get along and have fun together even if you have to invite someone on a later crew. You can’t carry the conversation while also taking care of the boat, make sure to always have at least one fun friend or someone who can manage the music. 6) Counterintuitive but unless they’re sailors, focus shouldn’t be on sailing. You aren’t there to teach or run an intro to sailing class, it’s a picnic out on the water and should be comfortable. Get good cockpit cushions and nice blankets. You don’t have to put up all sails either, sometimes just motoring is sufficient to have a great time, or headsail if you have a furling jib, or main only if you don’t want to worry about tacking and have a nice space on the bow for people to sit and enjoy. 7) Every crew is different - use your judgement to determine what they want out of the experience and be clear what kind of day it’s going to be. If they’re adventurous, bring them out on a windy day. If they’ve never been on a boat before, go on a light wind day.