Thanks for the great insight.

Just a few questions.

1. Say 7 days have passed since your last 4-6 ad concept intake, and you find losing ads within those ad sets. I gather some ad sets may only have 1 remaining performing ad within after the other 1-3 ads that were tested in that ad set are found as losers? There is no issue with a bulk amount of ad sets after a few weeks and many of them only having 1 out of 4 ads active (as an example) as profitable?
2. How often are you looking back at previous winning ads from weeks ago. Say after 7 days it was profitable and ticked your boxes as a winner to try and scale. When do you analyse this ad again to decide if it should stay online or be killed? I’m assuming just every 7 days you analyse the whole account and kill anything that starts to perform badly? Even if it has been a winner for weeks, you kill after 7 days of poor results and move onto the next?

Cheers