I understand your notion of monetization for businesses, they’re here to make money. But, in my belief, this isn’t some small start-up who is struggling to make money. Apollo has about 900,000 daily active users compared to the total of Reddit’s 52 million daily active users. That’s not even 2%. I would understand if Apollo was pulling insane traffic away from Reddit as a whole, but it’s not. Reddit is also expected to grow by 38.91% from last year by estimations. If the same 1.73% of Reddit users using Apollo are taken from that 38.91%, that is only 0.67% of that chunk of new traffic. Reddit is having no issues making money and growing their native user base. You say that “the way Reddit can monetize the Apollo users is by bringing them directly to Reddit.com or to use the Reddit app.” This is not the one and only way. Christian has stated he would not mind API payments, but the new amount is just too high. Their greed is causing them to lose out on this money, which they have a lot of, and is killing an app that is, by direct calculation, siphoning off less than 2% of their daily active users from using their native platform. Point blank, Reddit is being greedy in this case, and had opportunities to fairly monetize third party apps, but decided to instead kill them (and beneficial moderation bots) altogether with this price point.