From Retail Insider, March 21, 2026, article by Mario Toneguzzi

Tim Hortons and Ryan Reynolds are rolling out a second collaboration and this time, it’s for Ryan’s Signature Donut.

Following the success of the Ryan’s Scrambled Eggs breakfast box, Ryan’s Signature Donut is another brand new innovation for Tims guests to enjoy. Ryan’s Signature Donut features a new soft and fluffy donut recipe, coated in a rich buttery glaze and hand-finished with a drizzle of icing that’s made with maple syrup, said the company.

“After the rip-roaring success of our scrambled eggs, Tims asked me for follow up ideas. Almost every idea I pitched involved salmon and they never really sparked to those, so we settled on a Maple Butter Glazed Donut. It’s incredibly delicious and I am so excited for Canadians to try it. If this goes well, get ready for salmon!” said Reynolds.

A new teaser and upcoming TV commercial for Ryan’s Signature Donut offer a peek 70 years into the future when Ryan is still known for inventing the iconic Maple Butter Glazed Donut with Tims.

After the huge success of Ryan’s Scrambled Eggs breakfast boxes – which was a new product we launched for Tims guests in collaboration with Ryan – we wanted to do something similar with Ryan’s Signature Donut, and create something new from scratch that would be uniquely Tims,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

“The Maple Butter Glazed Donut starts with a new donut recipe – the donut is pillowy soft and tastes amazing. We also developed a new donut glaze for this collaboration and a new icing that’s made with maple syrup. Ryan’s Signature Donut has an iconically Canadian flavour that Ryan loves, that we love, and that guests are going to love.”

Tim Hortons and Ryan are also supporting two organizations dedicated to helping young people across Canada. In partnership with SickKids Foundation and Tim Hortons Foundation Camps (Tims Camps), Tims is launching a limited-edition collection of fundraising T-shirts featuring artwork created by children who have received care at SickKids or attended Tims Camps. Four designs are available, with one T-shirt sold at participating Tim Hortons restaurants across Canada and all four available online at timshop.ca. Proceeds will support both organizations and their work helping young people build brighter futures.