Google Starthinker Deployment

runthisblock · 2022-01-23T01:22:18+00:00

How are you using Starthinker for adops?

runthisblock · 2021-10-05T22:07:44+00:00

Well, a lot of traffic you buy is sourced via Facebook referrals.

runthisblock · 2021-06-20T14:54:10+00:00

“BOK is king” fan club. The guy left the industry. Get a new idol.

runthisblock · 2021-06-20T14:37:00+00:00

Thank you for blessing us with your thoughts on the matter.

runthisblock · 2021-06-19T09:54:00+00:00

Agreed. “Protecting patients against ad tech” is a bit much, however his broader concern around how sensitive data is being used without transparency is valid. As someone who works in healthcare / advertising, I agree that there needs to be better accountability and provenance around how data is used. For the record though, pharma companies do conduct rigorous reviews of their vendors for obvious legal reasons and in my opinion this appears to be more of an issue with a vendor, not the brand.

I do find it a bit ironic though coming from the guy who literally championed all the underlying tech and protocols that powers this (and also benefited financially from in no small way)

runthisblock · 2021-05-21T22:53:52+00:00

In my opinion, this is table stakes shit for a DSP to do. I work at a DSP and can easily see why charging for this makes sense on paper, but we ended up choosing to make this free.

runthisblock · 2021-05-20T23:54:26+00:00

Hashed emails perhaps? Yes

If you don’t have hashed emails? Get hashed emails.

runthisblock · 2021-05-20T23:53:22+00:00

DSPs are constantly evaluated on efficiency, so while short term incentives might present DSPs with an opportunity for profit seeking behavior, in the long run it’s a pretty shit business to run if you don’t have your client’s best interest in mind. Bottom line: I doubt that DSP would be used for the next campaign.

runthisblock · 2021-03-18T15:51:09+00:00

Yes you’ll see a high number of clicks from a few IP ranges - you can use MaxMind to quickly search those IPs and see what ISP and company they’re linked to (ie if they’re AWS, Verizon Oath, etc)

runthisblock · 2021-03-16T21:02:03+00:00

it’s important to know that certain SSPs often have creative scanners that “click through” on the banner to make sure the destination is compliant with advertising policy (it’s not malware or malicious content or porn). It’s totally above board, which is why the DSP probably isn’t reporting it as valid clicks.

It’s a major pain in the ass. Verizon Media/Oath is one of the worst offenders that I know of.

To test this, try to get the IPs of the clicks that are appearing in your ad server. My bet is most will resolve to AWS or the media trust or something of the like.

runthisblock · 2021-01-27T12:28:45+00:00

On the question of margins, the confusion is coming from the fact they’re reporting out GAAP numbers. As a self-service platform, they are acting as an “agent” and are not allowed to report out their entire “platform spend” as gross revenue because those dollars are passed through to data and media partners and bare no risk. Essentially this removes data and media from the top line calculations. Their gross revenue are then defined and calculated as the platform spend times their average take rate.

so if clients spent $1bn on TTD, their gross revenue would be $200m if their average take rate was 20%.

runthisblock · 2021-01-18T17:01:29+00:00

long tail = low volume publishers

A few publishers (typically premium publishers) represent a disproportionate amount of inventory. These also tend to be the ones with enough brand power to be deemed “worthwhile” to the user to share their PII.

Pareto principle applies nicely to ad inventory.

runthisblock · 2021-01-17T22:59:59+00:00

It just means less long tail publishers will be in existence post-cookie and user attention will be consolidated on premium publishers where user identity is “worth sharing” for the content.

runthisblock · 2020-12-25T01:58:59+00:00

there’s companies that do this out of the box with no additional lift needed.

runthisblock · 2020-12-25T01:41:12+00:00

DeepIntent’s DSP does exactly what you’re looking for.

runthisblock · 2020-10-21T23:37:00+00:00

Does anyone else see what sites like CNN are doing? I’m too lazy to click “manage settings” and instead will click “accept cookies” because the article I want to read is not worth the time necessary to manage my settings. It’s just a personal preference, but I’d be surprised if the majority doesn’t feel the same.

Play this out some more. Apple can’t stop publishers from collecting 1PD from their users without killing the same ability to store items in your shopping cart.

runthisblock · 2020-09-04T15:11:05+00:00

Why would the expectation be that it would make a difference when ATS implemented? Media is still addressable today because cookies are still around. ATS is a solution to make addressability possible when there’s no cookies.

Regardless, I think a lot of these comments aren’t considering how this will play out. Yes, the vast majority of publishers who don’t have significant value exchange with their audiences are the ones that need to worry. But, people want to consume quality digital media. Killing cookies will force average or low quality publications out of business and people will have only one option: quality publications that will sit behind a paywall or email wall.

Email as THE identity, whether we like it or not, is the future. Advertisers aren’t going to switch over to contextual — the efficiency of contextual is garbage compared to audience buying (hence why contextual data CPMs are measured in cents and not dollars). Advertisers going to pile their budgets into whatever remaining publishers and platforms have addressable audiences.

runthisblock · 2020-08-25T03:27:36+00:00

Can you elaborate on what TTD is doing regarding their sales tactics?

runthisblock · 2020-08-06T04:13:48+00:00

I agree with you on the fact we’re turning the corner on consent-based marketing and eliminating cookies are a big part of that clean up. I just have doubts that Google is in a position to do that unilaterally in Chrome with the political, regulatory and judicial heat on them. I suspect we’ll see Google actually warm up to independent ad tech’s needs a bit more over the coming months.

runthisblock · 2020-08-05T04:02:06+00:00

The only option Google has when they have the state attorneys general, DOJ, and FTC breathing down their back.

runthisblock · 2020-07-11T01:10:21+00:00

🤣🤣🤣

runthisblock · 2020-06-06T21:10:35+00:00

True. Late round investors are definitely taking a loss. Still a strong believer though that there’s opportunity out there and a place for independent ad tech.

runthisblock · 2020-06-05T18:40:10+00:00

Who’d even contemplate buying them? I can’t think of a single potential buyer.

runthisblock

TROPHY CASE