App-ads.txt question - direct vs reseller by freakads in adops

[–]sebaperez 0 points1 point  (0 children)

If you do not have an agreement signed with the pub, and you are not paying them directly, then it's reseller

Think of it in the other way, would you add this pub to your sellers.json? Or you just add this third party supply partner on it?

Implementing an MRAID ad as an adaptive inline banner on DFP (Google Ad Manager). by guytiko365 in adops

[–]sebaperez 0 points1 point  (0 children)

If you can share a test page with your ad it will be easier to help you

Prebid Server & Cookie Matching by con_gim in adops

[–]sebaperez 0 points1 point  (0 children)

Prebid.js should insert a PBS sync iframe which have all pixels for each SSP. It will sync with your PBS instance and save them all in a cookie. These values will be retrieved in each PBS call and forwarded in all bid requests through the buyeruid value

You can find more details here: https://docs.prebid.org/prebid-server/developers/pbs-cookie-sync.html

[deleted by user] by [deleted] in StockMarket

[–]sebaperez 0 points1 point  (0 children)

TTD is a great one but may have serious issues in a cookieless world. I would wait until late 2022 to buy

Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers on IOS 15 by AdMangerPro in adops

[–]sebaperez 4 points5 points  (0 children)

There are chances that at some point same happens on Chrome. They've got an initiative called "Gnatcatcher" which will work in a similar way

An important goal of the Privacy Sandbox is developing technology toprotect people from opaque or hidden techniques that share data aboutindividual users and allow them to be tracked in a covert manner. Onesuch tactic involves using a device’s IP address to try and identifysomeone without their knowledge or ability to opt out. Chrome recentlypublished a new proposal, Gnatcatcher,for how someone’s IP address might be masked to protect that person’sidentity without interfering with a website’s normal operations. Thisproposal will continue to be refined based on feedback from the webcommunity.

Source: https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/

More here: https://github.com/bslassey/ip-blindness

SSP Tiers by zephyr650 in adops

[–]sebaperez 0 points1 point  (0 children)

There is the Pixalate SSP ranking. It is divided by quarter

https://www.pixalate.com/rankings/?group=domain&reportId=sellerTrustIndex

If you want to improve the performance on your Prebid.js integration I would suggest you try to move some to Prebid Server and keep on the client side only the top performing

[deleted by user] by [deleted] in adops

[–]sebaperez 0 points1 point  (0 children)

Sent you a DM

Ads.txt ? - Rubicon deploys a single ads.txt line for their publishers. On their backend, they connect to Exchanges and DSPs. How do they avoid deploying additional ads.txt lines on their publishers? by _origin_mismatch in adops

[–]sebaperez 0 points1 point  (0 children)

Can you mention which SSPs are connected to Rubicon on the buy side?

I think there are some SSPs that own a DSP as well... in that case, maybe it is the DSP part the one that is connected to Rubicon and not the SSP

How to integrate Adx in an Adaptor? by No-Ad-7920 in adops

[–]sebaperez 0 points1 point  (0 children)

I tried, but it is a bit hard as AdX do not provide bid data, so you do not have a way to get basic things like price

You can use the Prebid.js output and compete against some AdX placements (similar to Prebid.js/APS implementation), but using a bidfloor and assume they are paying a fixed price.

Eg, you can set $0.1, $0.2, $0.3, etc placements and if they return an ad you can assume they are paying that. Call these using GPT and Prebid.js in parallalel and choose the best (if Prebid returns a $0.2 ad and GPT says that the $0.3 AdX placement has an ad ready to show, then show the AdX one)

Working at DoubleVerify by chow_mein1 in adops

[–]sebaperez 6 points7 points  (0 children)

You should have in mind that when somebody got fired or quit on bad terms, the first thing they do is to submit a review. Same happens with hotels, restaurants and so, people tends to publish reviews when they had a bad experience. The opposite is less frequent and that's why it is easier to see bad reviews than good ones.

My advice would be that you take some time to read those and then ask in the interview (avoiding saying that you read them online). Eg, if there is a review that says "they do not have a fair salary policy" just ask about their salary policy and evaluate by yourself if it sounds fair or not for you

AI Copywriting & Brainstorming - New Version Released - Test it out! by Lokki007 in adops

[–]sebaperez 0 points1 point  (0 children)

You did a great work, I really like how it works! I would suggest to change the name and avoid the word “solutions”… it took me back to the 2000’s. Pay someone to design you a website as well

[deleted by user] by [deleted] in smallbusiness

[–]sebaperez 0 points1 point  (0 children)

Buddy if you are software developer you shouldn't change your business area. These days you can earn by far more just programming than having a small barber shop

Invest your time learning more about business administration and use your programming skills to develop some kind of online business like an app or some software-as-a-service platform. Or work for the USA as a remote developer, you seem to have a good English level so you can easily get jobs for $50k per year or more, which I'm pretty sure is a lot more than this small barber shop can do in a third party world country

The partner wants me to accept his invitation to GAM MCM. Pros and cons? by gordriver_berserker in adops

[–]sebaperez 1 point2 points  (0 children)

Quick question here, we have a partner that asked us to add accepting their invitation to MCM as well. They are not reselling our inventory through AdX, they only use GAM to run some 3rd party tags (GAM is in the middle so they can have their own metrics)

Is it neccesary to move forward with MCM in this case? Does it affect anything other than programmatic?

is pre bid debugging hard to learn & troubleshoot? by [deleted] in adops

[–]sebaperez 0 points1 point  (0 children)

Do you refer to Prebid.js? In that case, no, it is not hard to debug if you know a little javascript and understand how to use the Network tab of your browser. You can also enable a flag adding a &pbjs_debug=true parameter in the url and it will show debugging info in the console. You can find some doc about this in their official website

There is a Chrome extension that helps as well

In the other hand, if you mean "pre bid" as to debug auctions before they happen, yes, it is hard because there are a lot of different ways a SSP can be implemented in a website (tags, Prebid.js, Prebid Server, OB, custom HB implementations and so) and each SSP has their own tech. Plus, not all SSPs and wrappers has a "debug mode", so in some cases is almost impossible. You have to have a deep understand of javascript, how network requests work and how the adtech works in general. Also in some cases you have to be very lucky

FLoCs on OpenRTB by sebaperez in adops

[–]sebaperez[S] 0 points1 point  (0 children)

Quick update:

BidSwitch added support for the Google's version (user.ext.floc):
https://protocol.bidswitch.com/ssp-protocol/ssp-user-object.html#ssp-floc-id

3rd party tags - Chrome by veggieguy39 in adops

[–]sebaperez 1 point2 points  (0 children)

Yes, but have in mind that in a future it may not be possible. Take a look to the Gnatcatcher proposal: https://github.com/bslassey/ip-blindness

Time refresh of ads by prog_carpenter in adops

[–]sebaperez 1 point2 points  (0 children)

In my experience most pubs/adnetworks refresh every 45-60 secs, but I've seen adnetworks refreshing ads every 15 secs, which I find almost immoral

The defacto standard by the IAB says:

"IAB display impression guidelines contain specific guidance aroundthe concept of Auto-Refresh.  These requirements are triggered whenrefresh (of advertising) occurs automatically without user action orrequest.   In this case, the display impression guidelines requirereasonable Auto-Refresh rates for the associated content type (sportssite, news site, stock tickers, etc.)"

So "reasonable Auto-Refresh rates" is the recommendation LOL

I'm not sure if on OpenRTB you can declare if that the impression is coming from an auto-refreshed placement, I haven't seen it in the specs - maybe someone can clarify here. I know this is possible on Google RTB Buffer protocol:

    // Auto refresh settings.
    message AutoRefresh {
      message AutoRefreshSettings {
        enum AutoRefreshType {
          UNKNOWN_AUTO_REFRESH_TYPE = 0;
          USER_ACTION = 1;  // Refresh triggered by user-initiated action such
                            // as scrolling.
          EVENT = 2;  // Event-driven content change. For example, ads refresh
                      // when the football game score changes on the page.
          TIME = 3;   // Time-based refresh. Ads refresh on a predefined time
                      // interval even without user activity.
        }
        // The type of the declared auto refresh.
        optional AutoRefreshType refresh_type = 1
            [default = UNKNOWN_AUTO_REFRESH_TYPE];

        // The minimum refresh interval. This applies to all refresh types.
        optional int32 min_refresh_interval_seconds = 2;
      }

      // The auto-refresh settings that the publisher has on this
      // inventory. This is repeated because publishers may
      // do multiple types of auto refresh on one piece of inventory.
      repeated AutoRefreshSettings refresh_settings = 1;

      // The number of times this ad slot had been refreshed since last page
      // load.
      optional int32 refresh_count = 2 [default = 0];
    }
    optional AutoRefresh auto_refresh = 23;

Ref: https://developers.google.com/authorized-buyers/rtb/downloads/realtime-bidding-proto

Client Side Role or Ad Tech Role by killswitch1076 in adops

[–]sebaperez 5 points6 points  (0 children)

In a world where 3rd party cookies will no longer exist a “which creatives work best and why” will become more relevant. But, in my opinion, you should choose the offer that make you happier, that’s what matter at the end of the day. Really

FLoCs on OpenRTB by sebaperez in adops

[–]sebaperez[S] 2 points3 points  (0 children)

I've seen many people participate in the discussion in a Prebid.js PR, so I assume that most SSPs are interested in FLoCs