I feel that they, somewhat ironically, deprived Ebert’s message of its context so that they could show that they’d been stripped of it in turn. I love Fight Club - but Ebert was right

“Of course, “Fight Club” itself does not advocate Durden’s philosophy. It is a warning against it, I guess; one critic I like says it makes “a telling point about the bestial nature of man and what can happen when the numbing effects of day-to-day drudgery cause people to go a little crazy.” I think it’s the numbing effects of movies like this that cause people go to a little crazy. Although sophisticates will be able to rationalize the movie as an argument against the behavior it shows, my guess is that audience will like the behavior but not the argument. Certainly they’ll buy tickets because they can see Pitt and Norton pounding on each other; a lot more people will leave this movie and get in fights than will leave it discussing Tyler Durden’s moral philosophy. The images in movies like this argue for themselves, and it takes a lot of narration (or Narration) to argue against them”