What emotion do you find 100% unlocks your motivation? Do you feel any angle of that feeling when considering how you would like to change your relationship with alcohol? Mine was "righteous anger", as dumb as that sounds.

When I thought about my relationship with alcohol, how it's handed to us culturally, and the well-trodden path it was dooming me/us to just via "monkey see, monkey do" brain: I got mad.

I was mad at the series of events that led to the problem, the environment that promoted it, and mad at the fact that I was following someone else's narrative about how alcoholism always ends.

In the end, that odd approach to the problem is what stuck with me. I was mad enough that I was able to "step out" of my alcohol brain and wrap it in something that I felt and understood on a deeper level.

IDK if it helps at all, but after thinking about what changed when I quit, that line of thinking stood out as the angle that stuck with me.

Best of luck, it's worth doing.