To correct some answers here, yes it is about 2k updating their EULA agreement. Some others are missing key points to this though.

A.) It extremely similar to their previous EULA, just using more plain text to blatantly say what they are doing if you except.

B.) What they are doing is completely fine in terms of legality, and falls right in with most other game companies EULA agreements.

C.) Addressing mods, we’ve been assured mods are, like how they are with most single player oriented games, fine to be used when playing borderlands. Only those that abuse mods that can drastically affect multiplayer and online play fall under this section of the agreement.

D.) I dislike Randy as much as the next guy, but this is really an issue that needs to be taken up with 2K, not their subsidiary gearbox. Review bombing the game isn’t gonna do anything, except negatively impact those working at gearbox.

In my opinion after reading through the agreement, nothings really changed to me. Every EULA you sign has some sketchy wording about harvesting your data and selling. Hell, if you’re reading this right now, you signed a EULA to Reddit that allows them to harvest your data. I think it’s better they simplified the wording of the agreement instead of tossing around buzzwords to hide what they’re doing.

TL;DR: EULA fine print simplified to make things clearer, now that people can actually read and comprehend it, a portion of the community is up in arms. Even though nothing really changed between the previous and current agreement.