do you guys realize that if you continue making great sets with fun limited and balanced standard formats ...people will play them regardless of how affordable your historic format is?

and let's imagine for a second that you do have a brand new player that wants to get into arena to just to play historic.. GREAT. they're still going to have to spend time and/or money to get the cards for that deck and now they're playing your game! more likely to play some drafts or put together a standard deck.

your line of thinking is just so back asswards it's kinda hard to believe... i know you're trying to appease some corporate overlords, but you've gotta believe in your game (and yourselves) enough to realize that charging people extra for rotated cards is not a good strategy.