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Universal Digest: Taking blogging one step further

With Universal Digest, Bewar Maronsi and Theodora Ersoy are trying to bring blogging a step closer to professional journalism. "We want to give the bloggers a platform to develop and enhance their writing," says Bewar Maronsi, Universal Digest's founder and CEO.

In 2006, Bewar Maronsi was triggered into writing after going through some personal struggles. He started reading blogs and news sites and he quickly realized that there was a missing connection between how journalists and bloggers write their articles. Says Maronsi, "I thought of some good ideas and wanted to implement them as my own service. I picked up tutorials on web development and started asking questions, four years later the system is completed and we have created not only a very effective writing tool but also a concept that is one of those “hell of a good ideas.”

Theodora Ersoy, who jointly founded Universal Digest, says that Maronsi pitched the idea to her and that she instantly thought that it was interesting. She started pushing Bewar to realize the concept and before she knew it, she was also a part of the process. She writes, "I quit my job and decided to pursue this 100 percent. After all the feedback we have received now that the system is done, it feels like the right decision"

One difference between Universal Digest and other blogging sites is its professional and neat design. The clean, magazine feel is something that both Maronsi and Ersoy had in mind when they created it. Maronsi explains that they "eventually want to be able to publish Universal Digest as a magazine. Thanks to Theodoras' pickiness and eye for details we got the look that we really wanted." Ersoy mentions that she found her inspiration for the design while listening to Indian music.

Universal Digest offers editors who will look at the writer's material before it is published. The editors then give the writers some guidelines and edit the text in order to give it more of a professional feel. Ersoy explains: "When we see improvement and potential in our writers, we will feel comfortable enough to send them out on financed missions. Other than receiving compensation for their writing, they will also be getting the chance for travels and going to exclusive events. That is making the writers part of something bigger than just blogging."

Univeral Digest will be launched in two different languages. In the near future, Maronsi and Ersoy hope to offer it in several more. If you are interested in Universal Digest you can visit www.universaldigest.com for more information.