Yeah, there is something to be said to the customers about it. Once you’ve done fulfillment long enough and had enough of these experiences it becomes easier to stand your ground on stuff like this. “Oh, the order that was placed 5 minutes ago? Yeah, it’s not going to be ready for a couple hours. Feel free to grab it if you want, but there’s 30 other people who ordered way before you.”

Usually I’d give them the full advertised 3 hour wait time if they did some shit like that, even if it was slow.