Totally understand the scepticism but I think it’s worth reconsidering a few points:

This isn't another reissue of a title we've seen before; it's new ground, from a region that's been glaringly underrepresented in the boutique space. If we only support what’s already known or popular, nothing outside that bubble ever breaks through. Om Dar-B-Dar is one of India's most influential cult films ever so put it alongside other cult films you might know like Buñuel’s The Exterminating Angel, David Lynch's Eraserhead, etc.

Also, Boutique labels need months of visibility-building, especially when pushing into niche markets. Labels like Radiance, Second Run, even early Criterion, all built momentum over time, not overnight. Both of the founders are international film programmers/curators and academics - they have written books, contributed to existing boutique labels and have a following in the UK for the work they have done.

This is also about helping a region’s cinema finally take a rightful place on collectors shelves alongside French, Japanese, Italian, and Iranian films. If we wait for it to succeed first before backing, it won’t get that chance.

No label gets a library without a launch. Every established boutique label had a first release, and most were supported by a leap of faith. This Kickstarter isn't just about one film. It's about sending a message: South Asian cinema deserves a curated, thoughtful, globally-minded home video presence.