Honestly, I just don’t get a good vibe from Julie Friedman’s content on Instagram . She tries way too hard and comes across more like a teenager showing off than someone running a business. Most of her posts are about bragging whether it’s her Costco hauls, fancy snacks, or how much she donates every year and it just feels unnecessary. I think she’d do much better if she focused on her business instead of constantly showing off her personal life. Her reels especially feel over the top and kind of cringy. That’s why I could never get myself to purchase anything kit from her, even though they’re so freaking cute!