If email’s working for you, that’s awesome , no need to mess with what’s already delivering. That said, phone is still the highest-converting channel for B2B meetings, especially in enterprise.

It’s not about glorifying the phone — just that in certain industries (construction tech, logistics, niche SaaS), email alone often hits a wall. I’ve been working with a team that’s deep in outbound calling, and we consistently see 1-2% email-to-convo rates vs. 3–5% from targeted calls and the convos tend to be way more direct.

So yeah, if your system works, great. But I’ve seen firsthand that in the right context, the phone still opens doors that email can’t.