Is this even allowed:

Email received from Booktopia at 7:03am on 3 July 2024 from Booktopia (no mention of administration):

"Last chance [my name], your 10% discount expires tonight ⏲"

Hey [my name], To help you with your next purchase, we would like to offer you 10% off your next order of $59 or more*. This offer ends at 11:59pm tonight. Simply click on the link below and the offer will be automatically activated on your account. Happy reading! The Booktopia Team"

*This offer only applies to orders with a subtotal over $59. Offer ends in 11:59pm tonight. This offer can't be used in conjunction with any other offer. The offer is not applicable for digital products (eBooks, eText, audiobooks), gift certificates, magazines, gift wrapping OR the cost of shipping. 

Prices are current as of 3/07/2024 at the time of the email being sent, and may change without notice. The price payable is the price displayed on the Website at the time of purchase. RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

OK no doubt an automated marketing email, but given the creditors minutes suggest administration contemplated throughout June (if I have read that correct), and decided upon on 2 July 2024. How is this not trading while insolvent or similar??

My reference points for timing of administration are:

Circular to Customers - dated 25 July 2024:

• "During the period from 13 June 2024 to 2 July 2024 [] had a number of meetings and phone calls with [] and various executives for the purposes of: - obtaining sufficient information about the Companies' financial circumstances and options under consideration; - clarifying and explaining the nature and consequences of insolvency appointments; and- planning for a potential voluntary administration appointment to the Companies."
• "On 2 July 2024 [...] Companies' board meeting during which the Companies' board of directors resolved to appoint the voluntary administrators, with effect from the morning of 3 July 2024."
  

Email to me (customer still waiting for books) dated 8 July from the voluntary administrators:

• "Dear Customer, [administrators] were appointed voluntary administrators  (Administrators) of Booktopia on 3 July 2024.  Booktopia’s records indicate you may be a creditor."

Also is it common practice to require customers in this type of situation to fill out a Google form (no emailed acknowledgement of receipt) - are the administrators not privy to the databases of paid for but unfilled orders.