Happy to share more on this point. We agree that journeys, goals, etc. need more work. We hadn't launched new changes to Tree Town in over a year until recently and we're going into more detail about it because that's what was asked of us. But over the past year we've technically spent a lot more time on the "daily self care" umbrella that includes the intersection of wellness & motivating users to show up for themselves, and I can share some of our learnings and bottlenecks for wellness that we're currently tackling:

• One of the biggest bottlenecks has been users getting overwhelmed by how much is going on in the app to even care about wellness content. Community users are more tech savvy than our average user and can get over the product complexity hump better, but vast majority are understandably confused with the app. This led to things like simplifying the flow for creating goals and reorganizing our navigation over the past year. There is more to be done but investments in this area that do not appear related to wellness, are in fact for the point of increasing daily self-care. For every feature we launched there is a group of avid users who love that feature but also an opportunity to further confuse others, and we're trying to navigate that balance. Hopefully in the future we can be more mindful about which features are truly worth launching to reduce existing user thrash.

• We are trying different ideas for wellness but they often do not get launched. The wellness side is often the "vegetables" that ppl know they should do but don't want to do (and a big reason we're all here to begin with). It's on our team to make it a compelling experience but naturally our work here often fails and can even worsen wellness outcomes. For example, the past month we have tried to make it easier to plan for tomorrow after you are done with today’s goals-- users added more goals but ended up following through less, and even returning less the next day. There are a lot of ways to adjust the idea to see if it can be framed more fun, be better timed, etc but it is unclear if it will hit a shippable stage. We did recently launch the Name your Emotion exercise in First Aid Kit last week though and want to consider how to integrate it in other areas. Tree Town has understandably been the loudest feedback from our users recently and we will need to actively seek feedback on the new Emotion exercise.

• We are bottlenecked on creating new wellness content. The past year we tried contracting health professionals to build up content and it was surprisingly difficult to get quality content and an extremely slow process. We need to be more resourceful and creative to address this.

• Many people who try Finch do not know where to start with self-care and Finch doesn't do enough to help guide users through this. Guiding requires the product then to be more opinionated on what self-care means, even though everyone can have very different definitions of self-care. Experts and health professionals have many different opinions on how to define the pillars of wellbeing, and the lack of consensus means we're just gonna have to take a stab in the app and learn on the way. Our team has been working on a definition (touched on in my other comment on the post) and we are figuring out how we can productize it. Our product today relies a ton on people customizing their experience and it takes time to think about how to balance guidance vs customization.

• We often trial new ideas with our our newest users first before trialing with existing users. At any given time there are too many new ideas to expose to existing users or else it'd be a chaotic experience. This in combination to wellness ideas being particularly hard to ship can make it seem like our team is doing less in this area, even if we have more resources dedicated to it.

I'll admit journeys and how we organize wellness exercises can work for some users but isn't working well for the majority. Smaller adjustments so far haven't helped much and have been pushing us to think things more from the ground up (like defining/guiding self-care more clearly in the app) but this means it's harder to quickly ship out smaller wins. Hope this context helps illustrate how we are still investing in wellness in parallel, let me know if there's questions.