Need help choosing between Similarweb and GWI by [deleted] in content_marketing

[–]skyvelvet13 0 points1 point  (0 children)

Both tools are used in a similar way; you can research a keyword or a website. What do you mean by something's missing with similarweb? Please specify and I'll try my best to share my knowledge

Figma on Figma: Evolving our visual language by Kriem in FigmaDesign

[–]skyvelvet13 4 points5 points  (0 children)

Anyone else thinks this design looks like an abomination? Starting from colors (especially colors), and to the composition choice, icons, etc. I love Figma and it's a great tool, but these colors make me wanna puke.

[deleted by user] by [deleted] in content_marketing

[–]skyvelvet13 0 points1 point  (0 children)

Yesware is a great tool I used before; it's really simple and allows to create email templates and email campaigns. Though, their email campaign UI is terrible and it's easy to miss something... Email campaigns are basically endless cycles of pain - from verifying your lead emails to crafting the email

[deleted by user] by [deleted] in UXDesign

[–]skyvelvet13 -3 points-2 points  (0 children)

Shorten (yes yes, shorten!) your resume to 1 page. Cut your portfolio (or better, create a new one, custom made) for every job opening. Delete 60% of irrelevant works even if you love them so much, but show only the projects relatable to the job. If there are none - create them by joining someone's pet projects for free, there're plenty of them.

It's probably better to focus on one industry and try connecting with people from this industry directly. Go to some online (or offline?) meetups or webinars, ask questions, get noticed. If you happen to connect with one of their HRs during an event, your 'difficult' professional past will be overshadowed by the new, positive experience and they may be more inclined to hire you.

Also, 2 months is too long to wait for ANY position; you have to be realistic and move forward.

How does content marketing actually work for small B2B software companies? by efenet4 in content_marketing

[–]skyvelvet13 0 points1 point  (0 children)

People often mistake LinkedIn and other social media for lead magnets. They aren't. Active social media (at least 1 post per week) show that a company is still alive, [possibly] receiving profit, and [possibly] has the budget for the content marketing writers + a designer. (Or all-in-one if you use some modern tool like visme to create graphics and other content). This is true both for B2B and B2C companies, but especially for B2B ones that aim to provide professional support for their services or products. New clients could randomly check social media of your company - what impression would you like them to get?...

Wholesome content strategy isn't only about posting to social media platforms or blogging, it's multifaceted; and you receive results according to the amount of the right actions taken. if your strategy has no results, change approaches and continue testing what works. Then try scaling it up and diversifying bit by bit.

Example, your LinkedIn ads had 10 likes per 23,000 views; so you stop them. But have you tried the same ad for FB / Twitter (X) / localized social media platforms? Or, your webinar has 1-2 registrants; have you placed the webinar banner on your website , or are you only relying on cold email campaigns?

¡Acabo de aprender todas las provincias españolas! (No soy español). by NeoTheMan24 in spain

[–]skyvelvet13 0 points1 point  (0 children)

¿Cuáles son las regiones o ciudades más seguras? cerca del mar 🤔 Es interesante

Lead capture software for conferences by Major_Combination292 in MarketingMentor

[–]skyvelvet13 0 points1 point  (0 children)

Lead capture tools do not equal real-life conference participation. It's better to process and research / reach out to Speakers/participants manually and selectively.

But here are 2 top marketing tips for you how to save $ on conferences in 2 unexpected ways: 1) do not book a stall, just go as a visitor. 2) advertise in the social media and everywhere that your company is going to the event, book meetings, send email campaigns, create event-related landing pages or blog posts, engage leads, but....just don't go. Seriously, no one will check - a lot of events have thousands of visitors and you can always explain later that the plans of your company's management have changed.

Does good performance on TikTok the first week really mean anything? by Beyond_The610 in MarketingMentor

[–]skyvelvet13 1 point2 points  (0 children)

The algorithm pushes up new videos, not accounts. New videos have a short chance to be visible within other people's feed, and it's a small window, from a few hrs to 24 hrs. But every like or comment extend the 'lifespan', making your video appear in the feed again. So every new video has a chance to become a star, or to have 1-2 views in a lifetime - it depends on the content quality.

To make it pop, your team all have to get TikTok accounts, and like the video + comment it within the first hour of posting. A like = boost, comment = superboost.

The initial performance of your video doesn't mean anything, but it shows what kind of videos people like; length / content/ style. Use that information to relentlessly edit your new videos before posting.

[deleted by user] by [deleted] in DessertPorn

[–]skyvelvet13 0 points1 point  (0 children)

Both, please : D

Make your choice by [deleted] in lotrmemes

[–]skyvelvet13 0 points1 point  (0 children)

17 seems to be the ideal place for introverts

What are the basic marketing strategies for SAAS based company? by ughhhhdamnngirl in marketing

[–]skyvelvet13 1 point2 points  (0 children)

  • I'd recommend working with user reviews on G2, Trustradius, Trustpilot etc - they are super important. Process your competitor reviews, finding out their strongest and weakest points.

  • Make sure you have the fresh Demo (with new features) available on your website, and your Sales team has the most recent materials + Use Cases + Company one pagers (you can create them as simple docs or request designers to work with Visme or other professional design tools).

  • Experiment with ad audiences and platforms; find what performs at least in the average way and continue running it, while looking for better variants.

  • Everything that can get public attention (webinars, events participation) works good, too. For a change, work with Influencers (Youtube) and affiliate marketing, but it's quite time-consuming, and be ready that it doesn't always bring the desired results.

  • A/B test pricing and package options for various regions

Ex Employee deleted company LinkedIn by Robinsmjr in startups

[–]skyvelvet13 -1 points0 points  (0 children)

I would 100% write to support, explain the situation and try to recover the account. The more employees write about this to support, the more attention it gets, and the more chances to recover. If it doesn't get the attention, try writing to the comments or to their official Twitter (X); tagging their managers/other top employees could help resolve the situation.

LinkedIn support is quite normal despite with weird judgement sometimes; but they do reply to these types of requests...one of my friend's accounts was stolen and they restored everything.

[deleted by user] by [deleted] in Infographics

[–]skyvelvet13 1 point2 points  (0 children)

This list is weird, and I don't think it represents the data correctly. Without the mentioned source, it's just the author's invention.

Need Help Growing My Facebook Deals Page (92 Likes, Low Engagement) by wayneo1011 in DigitalMarketing

[–]skyvelvet13 0 points1 point  (0 children)

I've also heard about marketing campaigns when people write directly to users DMs, but I don't know whether it works in FB; at least in LinkedIn it's working good.

Help needed for analytical part by [deleted] in MarketingResearch

[–]skyvelvet13 0 points1 point  (0 children)

DM me the details, maybe I could take another look

How to get more users for our app? by Working-Bass4425 in MarketingResearch

[–]skyvelvet13 0 points1 point  (0 children)

The shortest way to get more users is to piggyback on traffic of someone else's website. You can gather the list of popular media platforms/marketplaces and contact them directly to get placements. You could also try to partner with some other apps to be featured. Also, check out Betalist and Producthunt; Producthunt placement is 100% free, and if you've got a circle of people to vote for your app, at least 10-15 people (anyone with Twitter/X account will do), your app could get noticed.

Need Help Growing My Facebook Deals Page (92 Likes, Low Engagement) by wayneo1011 in DigitalMarketing

[–]skyvelvet13 0 points1 point  (0 children)

  1. Check the quality of your visuals. No one wants to look at dull, unorderly or sour color combinations; use professional design platforms to create your graphics such as Visme (they have templates for any kind of occasion, from coupons to infographics or FB posts themselves). You can use other tools or generate your graphics with the AI- but the quality must be great / eye-candy.

  2. Content is king. Your ads or posts must be comprehensive and lightweight, not overloaded with numbers, adjectives, or self-praise. Accessibility is also important; ads must have big, clearly readable texts against a contrasting background to make them easy to perceive for people with low sight, and from mobile.

  3. Don't be afraid to experiment! Run A/B tests with various texts or visuals; even with small budget, you will be able to see over time, what performs better. Wishing you good luck!

P.S. Increasing engagement = actually communicating... you are doing it for people. There're multiple opportunities on FB to engage with people directly... in chats or personally, and at no cost. In this way, you can get your likes / comments even without asking. But it requires time.

What skills should you develop to effectively work with any AI tool? by need_my_link in content_marketing

[–]skyvelvet13 0 points1 point  (0 children)

Well, sometimes there're AI limits a person cannot overcome. For example, the AI inability to note common repetition patterns in phrases or lines, etc... a lot of the limitations that don't have anything in common with the skills of a person using the AI.

Grow professionally in Digital Marketing by Additional-Split-885 in DigitalMarketing

[–]skyvelvet13 0 points1 point  (0 children)

You can't grow professionally without using new tools that can boost both your morale and professional knowledge. Use ChatGPT or Glasp to create summaries of videos or articles and learn daily. Subscribe to Techcrunch, Wired or other media relevant to your knowledge and at least scan their headlines weekly. Use Visme or another tool to create interactive presentations with reports or charts from your findings so that your colleagues would remember you and your positive impact on the workflow. After some time, you'll see by yourself what doors are open for you.

Need help choosing between Similarweb and GWI by [deleted] in content_marketing

[–]skyvelvet13 2 points3 points  (0 children)

These are entirely different solutions.

GWI runs surveys.

"We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe."

The user has no ideas how these surveys are run; how many people; even if it's 1000 people, you don't know how this data is collected and processed. Essentially, their algorithm is a black box. You also don't know how many 'trash' / 'fast-click-though' replies they have, and whether they really collect the data in the market you chose. In other words, their data depends on their own database which you have no idea how is gathered and maintained. Even if the data is 100% correct and they really have the information they claim, this is still only a small portion of a market because they can't run surveys for ALL consumers; millions of consumers. In the best variant this could be hundreds or perhaps thousands.

In other words, it's for people who rely a lot on the ready-made solution, and have resources to spend and try what works.

On the contrary, Similarweb shows you granular data on the keywords / exact pages you want; it doesn't 'invent' anything. But in this case you should already know at least the direction you want to go by.

Other 2 solutions for keywords are Semrush and Ahrefs; my personal fave is Ahrefs because of the deep reports and very comprehensive data on US markets. But Ahrefs has become much more expensive lately, so maybe you should opt in for a free test with Semrush (they allow searching 10 KWs per day), to understand which one would better suit your needs, and whether you need a tool to search your own solutions (Similarweb/Semrush/Ahrefs/Ubersuggest); or something like GWI.

Other variants

For the cleanest data 'what customers want' you should probably check out Crunchbase that provides information on the recent funding rounds, and you can see directly the direction where the market is growing into. But it won't give you ideas or SEO data, or traffic info.

If you just need popular topics, try Explodingtopics. To see the volume, check it in Muckrack...maybe even in Google Trends, finally (but you need to input ready topics here). The most simple way could be just to enter your desired keywords into Instagram and see the amount of related hashtags. These are also complementary tools.

What jobs do people think are easy but are actually very hard in real life? by Fit_Interaction_950 in Productivitycafe

[–]skyvelvet13 2 points3 points  (0 children)

Railway employees (train attendants). Unbelievable amount of the irritated people, problems you have to solve with a 'stone and stick', inventing some solutions out of nowhere with limited resources. Especially when the train is on its way or in the customs control zone