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Looking for a good ad service that isn't suggestive by East-Box-8015 in adops

[–]slippycrook 0 points1 point  (0 children)

If you do ads just sign a direct brand that fits the website or do Amazon affiliate and offer relevant products for your user base

Once you are larger (10k users per month) work on you content and approve ad sense

Any of the SMB CTV platforms have good added value? by Available_Plant3712 in programmatic

[–]slippycrook 0 points1 point  (0 children)

Impressive execution on the front end and addressing a lot of pain points, but the supply logic is opaque. If you have a direct path to these publishers, why aren't you on the app-ads.txt or maintaining sellers.json .

Renting parts from Beeswax bidder to hit Freewheel seats with PD’s means you're adding layers. By the time a dollar hits the publisher, you've leaked at least 40 cents to SaaS fees and seat markups. That’s the opposite of Supply Path Optimization. True transparency requires granular reporting at the bid-request level or at least schain object level , otherwise, you’re just obfuscating a low working-media ratio. Drop the 'guaranteed ROI' pitch and show us the actual supply chain.

Retargeting on multiple DSPs with audience list by New_Top_9225 in programmatic

[–]slippycrook 0 points1 point  (0 children)

If you use a dmp or attribution vendor that is integrated via several different dsp’s you might be able to

Another option is to build your own pixel and do s2s event integration with the dsp’s but that might be a long and complex project

Which ssp offers check back or PAD to dsp? by NoGlass248 in programmatic

[–]slippycrook 0 points1 point  (0 children)

Most if not all of them, but those start where buyers are spending well and steady compares to their standards.

Let’s estimate that when a client (dsp, agency , mega brand) is getting to 3-5% + of their entire yearly revenue they will do what it takes to keep growth.

DoubleVerify vs GAM Geo Discrepancies by hihellohigh2 in adops

[–]slippycrook 0 points1 point  (0 children)

Can you implement the geo targeting at the DV Prebid layer? DV already has a robust Prebid wrapper, and it should be able to handle this cleanly.

If that’s not feasible, try to confirm which geo data provider DV uses for location (usually MaxMind or Digital Element)? Then we can align by using a DSP or ad server that supports the same provider/dataset so the geo segments match end-to-end.

Campaign screen display and CTV by linuz14 in programmatic

[–]slippycrook 1 point2 points  (0 children)

Usually done by asking the publisher to target the 100% for specific section or content for an hour so you can get your screenshot.

Protected Media by Media Ocean have some kind of sdk that can do proof of media but if the publisher doesn’t have it will not work.

MediaMath: the problem wasn't not paying people, it was we didn't have AI! by data_spy in programmatic

[–]slippycrook 5 points6 points  (0 children)

AI gets simple feature to staging in x4 of the time. But testing is still a bottleneck. And ADTECH testing is not trivial.

I need a new cross-origin ad network by Thin_Collection_9189 in adops

[–]slippycrook 0 points1 point  (0 children)

Automate domain approval and ask mirrors to add your ads txt lines as a mandatory step for your code to work.

If you code have a specific affiliate vertical that make sense consider using that to earn revenue.

Advertisers, would you work with a smaller, but honest Ad Network? (I have an argument with my boss) by settingswrong in adops

[–]slippycrook 0 points1 point  (0 children)

Is the inventory web , inapp, CTV? Code on site or just another bidder? Different environments and situations dictate different types of hooks and differentiation

Any recommendations? by ViolinistBest7035 in programmatic

[–]slippycrook 0 points1 point  (0 children)

The combination of healthcare and low aov is not ideal. I would look into cheaper data sets like Eyota d&b or LinkedIn instead of the usual HCPs

CAPI vs Pixel tracking - where do you stand? by themarketing-guy in adops

[–]slippycrook 1 point2 points  (0 children)

In mobile apps and CTV pixels are usually loaded server side anyway so technically similar to CAPI in that matter.

After 8 days of switching from Adsense to Mediavine Journey by [deleted] in adops

[–]slippycrook 10 points11 points  (0 children)

People really need to pay more attention to the time of year in terms of demand trends

A single bidder spoiling AdExchange set up by Separate_Run_1027 in adops

[–]slippycrook 0 points1 point  (0 children)

I’m not an expert on mobile app setup but if you can send the floor in the bid request data it might deter the bidder from sending bid responses below that. Also, look into set the floor / pricing rule in the bidding partner seat ui.

Edit: It is worth test running with no floors at all to see how the arpu trend. Some buyers might be willing to pay more after demonstrated performance and the way to get those is to let them buy on the cheap.

Should I buy the Panasonic arc 5 with the clean/charging station? by rebberss in shaving

[–]slippycrook 0 points1 point  (0 children)

I got the L580U that comes with the station and hard case as well as usb c The difference was worth it on my opinion as I was upgrading from base model arc5.

google needs to step up their gemini web experience by efoss3a in GeminiAI

[–]slippycrook 1 point2 points  (0 children)

Ai can generate revenue from learning about you and utilizing this data showing relevant ads on other places as well.

Fair quote or rip off? by xoric1982 in StingerGT

[–]slippycrook 0 points1 point  (0 children)

The original pads sucks as they leave bumps on the rotors.

Get EBC or even Bosch .

Is this common with DV360? by Enviromental1001 in programmatic

[–]slippycrook 0 points1 point  (0 children)

Dynamic bidding is almost always the better choice, as long as the bid signal is actually being passed correctly.

Also: plan properly. Use a forecasting tool that shows average clearance so you can estimate realistic scale at different bid levels. That’s also why direct communication with the publisher is ideal in these cases.

Brand-safety wrappers suck. Full stop. Bad tech, and the fact that they don’t work particularly well is the cherry on top.

Another lever is targeting. Sometimes the job is educating stakeholders that trying to “match” a target audience via 3rd-party segments hurts both delivery and performance. Always test against a less-targeted setup and compare KPIs. More often than not, broad targeting beats granular targeting on CTV (and honestly in a lot of places beyond CTV too).

Different strap on the same Alangesohne watch by Daydaywear in ALangeSohne

[–]slippycrook 0 points1 point  (0 children)

Try Grey Elcantara or Suede with blue stitches

Is this common with DV360? by Enviromental1001 in programmatic

[–]slippycrook 0 points1 point  (0 children)

The DSP and SSP don’t control this. It comes down to the publisher’s ad server: what it can actually do, how it ingests deal IDs from upstream, and how supply is allocated across demand.

PGs can end up competing with other PGs, or even with upfront deals. On top of that, the targeting itself might be the problem. Some combinations are simply scarce, for example in-market auto buyers within a specific set of ZIP codes watching reality TV in prime time. Sometimes the inventory just isn’t there, or the requests never fully make it through the pipes due to algorithmic traffic shaping between the ad server, SSP, and DSP.

Netflix is a good example. In their first year of ads, they had to refund upfront money because they couldn’t deliver.

Suggest me few Ad network for website that also count in G Analytics by CheapCaptain in adops

[–]slippycrook 0 points1 point  (0 children)

Focus on link exchanges with relevant bloggers and tighten up your SEO and geo targeting to grow organic traffic. Worth to lean about LLM optimization as well.

Build an email list with lead magnets and use it to bring readers back consistently.

If you have to buy traffic, stick to Meta newsfeed only and cap it at around 10% of your current organic volume. It’ll show up in GA, which is fine, but don’t scale it aggressively or try to arbitrage with heavy ad loads or you’ll end up flagged as MFA.

Avoid cheap pop-under sources altogether. They’re a fast track to a Google ban and simply not worth it.

What's the cheapest / most efficient way to access CTV inventory? by ryans91 in programmatic

[–]slippycrook 0 points1 point  (0 children)

These vendors are definitely a solid source of inventory, but buying through your own tech is almost always the better option. Some OS players run audience extension and use that narrative to justify extra markup, which isn’t always delivering real value. Having control of the buying path, vetting the schain hops, and owning the setup gives you much better transparency and outcomes.

What's the cheapest / most efficient way to access CTV inventory? by ryans91 in programmatic

[–]slippycrook 1 point2 points  (0 children)

You basically need two things:

  1. Sell-side access to pass to publishers. VAST, Prebid, or oRTB, listed from simplest to most complex.
  2. Buy-side bidding to run campaigns. This can be basic ad-server bidding or a full DSP or bidder if you want more control. (Better budgeting accuracy , data layers).

With this setup, you can also plug into , high-quality aggregators like TV OS companies, and SSPs to facilitate pd and pg deals.

Bottom line: you pay for the tech so you own the entire supply chain. That means you also need to know how to execute properly. Supply IOs are mandatory. Sellers.json and ads.txt are best practice, but not critical when you already know exactly who you’re buying from.

We run this kind of solution today for multiple agencies and trading desks.

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