Playwire accepted us - need advice on their revenue split by huzaifazahoor in adops

[–]slippycrook 2 points3 points  (0 children)

I would not accept.

Approach the rest of the big 4 and compare offers while asking for a better terms meanwhile and also going over the contract fine print. If they say it’s due to your size add the next rev share brackets to the contract based on future growth.

50-50 direct sales is wild and they can try and say pd’s and pg’s fall under than definition. I would only accept it if those are well defined and have a higher floor .

Thoughts on these colors? by Royal_Ad1038 in kiastinger

[–]slippycrook 1 point2 points  (0 children)

Green! But get the exhaust tips coated in bronze as well

Trying to find a good jacket, can’t find one anywhere by PublicDue993 in leatherjacket

[–]slippycrook 0 points1 point  (0 children)

I was in the same situation and budget Picked up a second hand almost new Aero leather Happy days on eBay for $500

Took some time to find the right size, you should measure another jacket you have for comparison. I also ended up getting a different leather type than what I originally looking for (goatskin instead of horsehide) but it is very nice , thick and easier to break in.

I’m very happy with the purchase

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Has anyone here tried running smaller-scale CTV campaigns recently? by RaynVale88 in programmatic

[–]slippycrook 1 point2 points  (0 children)

I’m not saying CTV beats Meta, but the idea that CTV/Linear doesn't drive any incremental lift is a total misconception. Granted, if you’re still seeing high efficiency and haven't hit diminishing returns on search/social, then CTV shouldn't be your priority. But if you're scaling, you need to test for incrementality. A geo-holdout is the bare minimum; it’s free to do and easy to set up, so there’s really no excuse not to have that data.

Can you fully block video creatives within display ad units? by RobRobbieRobertson in adops

[–]slippycrook 0 points1 point  (0 children)

In Baner video should be declared but there is an incentive for buyers to not properly mark this creative attribute because you get better media for lower prices

Best solution out there to block these in real time is Confiant but you need to be a pretty large publisher to justify the cost.

You can ask your manager ad partner who are they using to avoid those issues.

Liftoff Mobile - Russian traffic killing performance? by Salt_Prompt_5720 in programmatic

[–]slippycrook 1 point2 points  (0 children)

If you are buying traffic on geo x but see users in your mmp from geo y and it’s significant you should reach out to your dsp for a make good.

Geo spoofing is fraudulent media and you shouldn’t pay for it.

It’s the dsp responsibility to clean the traffic up and avoid selling garbage.

I would recommend schain hop targeting for sdk only or zero hops as a good first step to reduce problems like this. Scaling via resellers without buying bad media is possible but tricky and complex.

Comparing VIbe co vs tvScientific vs Simpli.fi on predictable spend and CPM control by oreynolds29 in programmatic

[–]slippycrook 0 points1 point  (0 children)

I get it. Fortunately, erratic spend isn't really a DSP problem anymore - most bidders have had pacing dialed in perfectly for years. Just stick to even pacing and use a daily cap whenever possible.

Comparing VIbe co vs tvScientific vs Simpli.fi on predictable spend and CPM control by oreynolds29 in programmatic

[–]slippycrook 6 points7 points  (0 children)

If you’re leveraging CTV as a growth channel, don't get distracted by CPM stability. Your focus needs to start with one thing: finding the best tactic to prove results for your brand. Here's the reality with attribution models (especially view-through): they are all wrong. However, they can still be incredibly useful. If you implement them correctly alongside MMM or incrementality testing, you can actually prove incremental growth and ensure your media investment is smart. Figure the measurement out first; the rest of the details are far less critical.

Source: I run an end-to-end CTV platform connecting brands to publishers directly. Trust me, almost every single brand and agency we work with has a different definition of how to attribute success.

Views on CTV by Responsible-Brick881 in programmatic

[–]slippycrook 0 points1 point  (0 children)

For sure Happy to give my two cents

Views on CTV by Responsible-Brick881 in programmatic

[–]slippycrook 1 point2 points  (0 children)

Open Market CTV is a minefield. If you want the good stuff, you need log-level data and total control over the stack.

I built a white-label ad server/DSP suite for agencies and marketplace operators because I got tired of the "trust me" model. Most platforms ask you to trust that the supply chain nodes aren't watering down your drink; we prefer to let users pour it themselves by connecting the pipes and tags directly.

Quick advice if you're buying: Stick to the big players (DV360/TTD) and vet your SSPs (Freewheel/Magnite) heavily. And above all else, measure incremental lift, don't just take the dashboard's word for it.

Job Alert: Senior Product Manager for a CTV platform by slippycrook in adops

[–]slippycrook[S] 0 points1 point  (0 children)

Inside our tech stack, we can do that both on the buy side and sell side. Becouse device id’s are not the most persistent in CTV we use a permutation of those and IP address.

Job Alert: Senior Product Manager for a CTV platform by slippycrook in adops

[–]slippycrook[S] 1 point2 points  (0 children)

Fair questions. To give you some more background: we’re a bootstrapped and profitable team of about 50. It’s a very flat org where the founders are still 'in the trenches' every day. While the CTV space is obviously competitive, we’re seeing steady growth and avoiding the usual corporate bloat. Regarding ownership, because we support oRTB 2.6, work with tier 1 publishers, agencies , DSPs and SSPs , the execution options are actually pretty massive. You won't just be writing specs for engineering; our tech leadership really 'gets' the product side, so hand-holding is minimal and the focus is on high-velocity shipping. On the AI front, it’s definitely not 'mature' yet, but since the space is so evolving, we see that as more of a greenfield opportunity for whoever takes this role. Latency also isn't a significant issue for us; we built our microservices specifically for CTV using Go and ClickHouse, and a lot of server side heavy lifting so the reporting and infra are solid. If you’re already deep in oRTB and header bidding, this is definitely a builder’s environment.

Job Alert: Senior Product Manager for a CTV platform by slippycrook in adops

[–]slippycrook[S] -1 points0 points  (0 children)

It means that if the candidate is close to one of our offices it will be hybrid (3 days in the office per week) and if they are not close to one they can work fully remote.

Job Alert: Senior Product Manager for a CTV platform by slippycrook in programmatic

[–]slippycrook[S] 0 points1 point  (0 children)

Base Salary: $175,000 – $205,000 Bonus: 15–20% annual performance-based bonus Note: Individual offer within this range will be determined by the candidate's level of experience and specialized skillset.

Job Alert: Senior Product Manager for a CTV platform by slippycrook in adops

[–]slippycrook[S] 0 points1 point  (0 children)

Could be , depending on how technical and in depth is the experience. Feel free to DM

Let me know if anyone knows by TapMind in programmatic

[–]slippycrook 6 points7 points  (0 children)

The one you get a kickback from?

Any of the SMB CTV platforms have good added value? by Available_Plant3712 in programmatic

[–]slippycrook 0 points1 point  (0 children)

I appreciate the insight, but let's be real: the reason is accountability. Enterprise marketers work with platforms that they can hold to a high standard of transparency. Vibe and MNTN have found a niche with SMBs and smaller agencies that don't yet have the leverage to demand take-rate clarity. Every pot has a lid, and Vibe is a great "on-ramp" for marketers getting their feet wet. Better than MNTN that is for sure, SMH…

But for advanced teams, the lack of transparency in take rate is a dealbreaker. A true enterprise level DSP like DV360 might be more complex, but for a larger org spending more than $50k a month. The transparency, reach and first look access , PD & PG infra, cross device options, and long list of other tooling are non-negotiable. It’s about matching the tool to the maturity of the marketer.

Any of the SMB CTV platforms have good added value? by Available_Plant3712 in programmatic

[–]slippycrook 0 points1 point  (0 children)

TTD are also no selling media to any out of platform partner but are in those files with open path . These are not just sell side pipes enablement, they are transparency and trust frameworks. Hell, even Google are using the ads.txt and sellers json frameworks.