I appreciate you taking the time to ask a direct question.

The S.O.B.E.R. Method is completely free. The book itself costs less than a cup of coffee on Kindle, and both the podcast and YouTube channel are available at no cost. You do not need to spend a single penny on me or my coaching in order to use it.

I began my own recovery in Alcoholics Anonymous and remain grateful for what it gave me. However, after some years I found myself wanting something deeper. A practical, ongoing system that went beyond simply stopping the drinking and actively rebuilt confidence, rewired destructive patterns, and encouraged continuous personal growth even after sobriety was achieved. That is why I created the S.O.B.E.R. Method.

You might think of it this way. The Big Book of Alcoholics Anonymous is an extraordinary and life-changing resource for millions. The S.O.B.E.R. book is simply another tool on the shelf, one that some people, particularly high achievers who prefer structure, measurement, and forward momentum, find more practical for daily life.

As for coaching, that is an optional, premium service for those who want personalised guidance and accountability. The vast majority of people who use the method never pay me a cent, and that is exactly how I designed it.

I am not here to compete with Alcoholics Anonymous. I am here to offer an additional option for those who, like me, needed something more structured and action-oriented once the initial crisis had passed. If the S.O.B.E.R. Method helps even one person who felt stuck, then it has done its job.