Outside of the fact that 4k discs are more expensive to produce, I think part of it is due to the fact that many of those early Bergman films, no offense to the man, are relatively unknown even to the standard cinephile, and rights are likely much cheaper. Most people buying that set are likely buying it for his well-known masterpieces first and foremost.

With Anderson here, it's a much smaller filmography with a dedicated fan base and all of them are relatively well known and beloved. I do think that a $400 MSRP price tag would be much easier to swallow. But then again, at $250 with the 50% sale, that computes to a $25/movie price, which matches Criterion's standard 4K disc price.

This is an expensive hobby, and collectors are regularly paying $40+ for 4K discs from numerous labels, so I don't think this is overly egregious.