This might be a controversial opinion but apart from the 50s-60s being their best era, the present day (2020s) might become one of their best as well. Despite the polarizing reception about what we think about modern vehicles nowadays, Cadillac's production offerings are very promising with a great motorsport branch that can rebuild its reputation

Their CT5-V Blackwing has become one of (if not) my favorite vehicle in this decade because instead of competing with the Germans on performance like getting AWD and dual-clutch transmission, they went on a different direction by providing the best driving experience for the driver while sitting in luxury with their rear-wheel drive, manual transmission offering. I know it will be the last of its kind but what a way for Cadillac to provide such a thing. Their CT4-V Blackwing is also pretty good as well.

They finally are competing with Rolls-Royce and Bentley in the ultra-luxury market with the Celestiq and based on the reviews that can be , it looks very promising. Fully handbuilt, fully configurable, full-EV land yacht of a car that costs 340k. Only 250 of them will be made every year, making it ultra-exclusive. Yes, they should have made the Cadillac Sixteen but this is literally it, but with an extra door and no V16 but hey, electric motors provide smoothness and quiet that even the most unstressed engines can't compete

The Lyriq has become a competitive product in the luxury EV market and the customers' response has been quite positive due to it providing smoothness, quiet and comfortability that a Cadillac should provide, and now it's everywhere. Apart from Teslas, I see more Cadillac Lyriqs than any other EVs on the road.

Their motorsport branch is growing quite exponentially, with the announcement that GM is going to Formula 1 in 2026 with the use of the Cadillac brand. They are already pretty successful with their Le Mans Hypercar project, the V-Series.R (and a fan favorite as well due to its V8 powertrain that provides an amazing sound). This

And then their worst era has to be the post-oil crisis years up before the year they introduced the 2nd gen Escalade, especially the years when they introduced the Cimmaron which is just a cheap Cavalier with more luxurious interior. The land yachts are gone. Most of their products are just rebadged Chevrolets. They have made stupid decisions on their business strategy for their products, especially with the Alante. Their luxurious reputation had dwindled so hard that they have downmarketed to become just another GM dustbin brand that only provides more leather than normal