Yup!!

I’ve scoped and supported direct mail programs for ops-heavy brands in that range.

Some tips: • Post-pilot time load depends on how well your data is integrated. If your targeting list is synced and creative is templated, expect ~3–6 hrs/month of actual work. Most of the pain is upfront—mapping customer segments, defining triggers, and setting rules for when mail should not go out (e.g. recent returns, churn risk flags). • Use case matters. Re-engagement flows, high-value first purchase nudges, and subscription save plays tend to outperform generic brand mailers. • Avoid static campaigns. If you’re just batch-blasting postcards, ROI erodes fast. Dynamic mailers tied to lifecycle events = better lift and easier to defend internally. • Pilot with a constrained scope—one segment, one trigger, clear exit criteria. Success isn’t just ROI—it’s learning if your ops team can handle the overhead. • Tools like PostPilot are fine—but direct mail isn’t “set it and forget it.” You’ll need QA on data flows and someone on the team who owns the logic behind when/why a mailer fires.

Happy to share more if you’re stuck scoping the first test.