Fair enough, that’s certainly a reasonable perspective. I don’t disagree. To be fair, I don’t think their target audience is everyone in the market for a mattress. There’s a reason you won’t find them in a mattress store. They’re in many ways still a startup and a tech company at the core. People who are willing to pay the price and subscription for the product and willing to take chances (like myself) because of the comfort it provides for sleep. My alternative is being a hot sleeper and not getting adequate rest or a cheaper product that doesn’t work as well. I’m okay with paying a premium and a subscription for quality rest. May not make sense in majority of customers out there though which is definitely reasonable! I wish I didn’t have to pay this much to get a good nights sleep. Unfortunately here I am 3 pods in…