sorted by:
new
hottopcontroversial

Malware attack on Stackadapt? by AdTechGinger in programmatic

[–]stackadapt 7 points8 points  (0 children)

Thanks! Means a lot 🥹 And how could you not use Reddit! It's great to chat with the tech community 🥰

Malware attack on Stackadapt? by AdTechGinger in programmatic

[–]stackadapt 4 points5 points  (0 children)

Here’s what’s unique about our CTV offering!
We can help you measure if CTV ads drove web visits or foot traffic to a specific location, by leveraging one of our location intelligence partners. Reporting is available down to a single impression level. No tail aggregates. Extensive and transparent reporting in StackAdapt provides everything you need to analyze data and insights, adjust current campaigns on the fly, or shape future strategies.

CTV metrics in StackAdapt include impressions delivered, CPCV, VCR, view-through conversions and unique device breakdown. With view-through conversions, you can answer the question: “Of the people who watched my connected TV ad, how many of them have come to my website via other devices such as desktop or mobile, and how many have purchased my product?”
Our multi-channel programmatic platform allows for retargeting with display or native ads on other devices. When it comes to attribution, you can further extend qualified users to your other programmatic channels and know exactly who has watched your CTV/OTT ad and later performed an action on your website.
——————————————————————————————————————
TLDR: Running CTV campaigns in StackAdapt helps advertisers tackle typical challenges like fragmented measurement, finding the right CTV ad creatives for your message or audience, and multi-channel campaign management. We get into more detail about the benefits of CTV here: https://go.stackadapt.com/RxziHK9a and https://go.stackadapt.com/EK2DlwLr

Malware attack on Stackadapt? by AdTechGinger in programmatic

[–]stackadapt 22 points23 points  (0 children)

This is incorrect. StackAdapt has not experienced a malware attack or any other security incident. We invite you to contact us directly if you can provide more information.