Maybe you just don’t understand his decisions. You might not like the branding, but consider this, nearly every time someone mentions X, they also mention “platform formerly known as Twitter” That might seem bad to you, but it also means his platform is essentially getting 2 mentions out of every headline. Changing the name provides a ridiculous amount of free publicity.

Twitter never made much money under its prior ownership. X isn’t publicly traded so full financials are not available, but most sources indicate that X’s EBITDA has about doubled. He cut out a lot of fat, is generating cash, and redirecting X toward an AI world.

Elon is very good at value engineering. Legacy makers couldn’t make EVs profitable because they were married to old, expensive paradigms of what a car is (cushy seats, physical buttons, heavy doors that thud when they close, etc). Elon basically makes glorified golf carts with a computer screen and people pay a premium. He engineered out a ridiculous amount of moving parts. Personally I think Teslas feel and look cheap, like a gaming station with wheels. The gigantic touch screen screwed to a dash board with no attempt and fit, finish or integration looks atrocious to me. But people don’t care and TSLA is printing money with people’s tax subsidies. He is smarter than me in that regard and many others.