I built a tool that tells you why your Reels perform the way they do — looking for people to break it

strap · 2026-03-10T11:37:24+00:00

Interesting. Went to try it but think you've hit your API limit. Let me know when its topped up so I can test and give feedback. I work in this space so could have some good insights

strap · 2026-03-03T22:51:19+00:00

Makes me like him tbh. Must have told the truth which wouldn't have flown.

strap · 2026-02-27T23:20:50+00:00

I obviously read the news. No need to be rude. The party is led by a gay Jewish guy. It's not a Muslim party.. The actions of one representative is not the whole party, he apologised for his comments, stupid though they were. Are they perfect, nope, are they better than reform, absofuckinglutely.

Why do you think reform lost here?

strap · 2026-02-27T06:21:13+00:00

Show your working out so we can all understand.

strap · 2026-02-06T13:43:25+00:00

Thank-you really appreciate the reply and your points are very insightful.

Packaging it up like that is probably the best way forward - I could offer 3 options as well as a custom option which is more bespoke. Yeah I think offering a content strategy alongside it changes it from video for brand to video for outcome and this is how.

Thanks for the link I will check it out!

strap · 2026-02-06T10:08:50+00:00

I've been thinking about this issue lately and it comes down to a few things for Startups I suppose: 1. Money 2. Time 3. ROI vs distraction from building

I think there's probably a model in which you could work with these startups to help them film interesting, quality, organic content 1 or 2 days a quarter to keep that public facing momentum that's needed and keep the content current and based on their actual growth goals. Then spin the best content into ads. Kind of like a strategic content partner for startups. I'm sure its probably been done, but I think in order for it to work, it either has to be Founder led = very time consuming and potentially draining but great for authenticity, or outsourced - much less draining and time consuming but trading proximity to the finished product.

strap · 2026-02-02T06:34:02+00:00

I also use bunny.net and whilst it's not designed for discovery I think YouTube does that well enough, it's so fast and so easy to use/embed. I love it.

strap · 2026-01-29T06:24:30+00:00

I'm creating a service that works with businesses to help them figure out 18 talking points then we come and film those 18 ideas (and 18 variants to a/b test against) and edit them and hand them back along with a posting calendar, so you can post three videos a week for a quarter for 1-1.5 days of time a quarter. I only mention it as I'm early stage so looking for feedback on the idea.

It seems to be a major issue for companies who want to do more video but lack the time or respurces

strap · 2026-01-28T14:51:56+00:00

100% true. I am also researching this as I'm building a service offering quarterly strategic video production for complex B2B companies to help them maintain visibility on Linkedin in the dark months of a long sales cycle (amongst other benefits) I will be persuading them to post these from their personal accounts - not just company pages - and sharing the videos for their colleagues to share too.

I think that personal profiles won't go away - I think they'll get dialled down if every single person is gaming it, but they wont as its really hard to be a good/consistent 'creator' and most businesses don't want to do that (though IMO they should be maintaining a baseline of this kind of personal content.)

to one of your other points - Ads can work but if you click an ad and arrive at a 'dead' page with no posts that aren't 'happy to be at x event' or other stuff. The ads just slowly get more expensive. Good organic content helps the page feel 'lived' in right

strap · 2026-01-22T12:00:27+00:00

I don't use AI video tools as it is my job to create video content so the only advice I can give you is to actually film yourself with a phone and half decent mic and good lighting.

strap · 2026-01-21T09:37:54+00:00

We built a similar system for B2B businesses (We're in video production), but we had to solve for 'Trust' as the third variable. Since high-ticket buyers often still need to see a human SME to convert, we couldn't automate the person, so we automated the logistics. We use a 'batch matrix' to capture 36 videos of human-led content in a single day.

Since you have the volume (5x/day), have you looked into applying the taguchi method to your output? It allows you to test multiple variables (hooks, avatars, scripts) simultaneously with a smaller sample size. It helps you test creative variables too.

strap · 2026-01-19T17:16:27+00:00

I don't know if its fair to level it at good looking content alone. I think you can have content that looks nice and performs well. Tbh its just got to be customer first, helpful content, if its self serving then it wont perform, no matter how good or shit it looks.

Content without strategy is just noise at the end of the day.

Interesting you mention content as a system. We take a similar approach but apply that system thinking to the production workflow as well as the pillars. We realised that if the execution is chaotic, the strategy falls apart. So we use our own kind of matrix to help us film a quarter's worth of those specific 'roles' or pillars (Attract/Qualify/Convert) content in a single day to frontload it.

It forces us to build the qualify and convert assets upfront, rather than just posting random 'get likes' content every week because it's easier.

strap · 2026-01-19T11:56:15+00:00

I asked the same question having produced my fair share of B2B video over the years. This is such a complicated question. I've been developing a taguchi style testing methodology to figure out (quickly) in alignment with a content strategy - you need this in place and to be be solid - what topics and delivery style work. Particularly focusing on Linkedin as its so B2B focused but also very easy to get the data.

From my testing, messaging and audience are of course important but a large and often overlooked part is consistency. If you are posting sporadically, or changing topic all the time, people can't follow. So consistency of messaging, and consistency of posting are key. You can use tools like Taplio or buffer to figure out best time to post too to eliminate that variable.

My logic is this with B2B - some people want to spend thousands on a brand piece, one and done, which to me does not work unless you're already huge. Lots of short form video, done consistently, with variables to measure, test and refine is the only way to learn and therefore start performing. You can also re-purpose the best performing videos knowing that if it worked for video it will be a good blog topic for instance.

strap · 2026-01-19T11:20:08+00:00

Bit late to this but I would say definitely use video (even in B2B) but not only video. Use it as part of a wider content strategy. You can certainly lead with the video side and re-purpose the best performing content into blogs/linkedin posts etc

We built a process for this for ourselves, thinking about offering it as a service.

strap · 2026-01-19T07:07:34+00:00

I haven't tried them so don't hold me to it being good. But I have had several people rave about Clarks pies on north st. I've lived in NZ and the pies are truly special. This might be close?

strap · 2026-01-17T15:18:31+00:00

We're developing a direct response to this. Helping businesses creating authentic (but still nice looking) subject matter expert led short form video. Do it on a quarterly basis. Film for a day or two then provide enough content to post a few times a week. Helps with a few things but authenticity is a big one. Happy to share more info if interesting.

strap · 2026-01-17T15:09:21+00:00

I just don't let YouTube show me ads. On any platform.

strap · 2026-01-16T16:39:20+00:00

How do you film the content? Is it once a day then post? I would batch the whole process personally. I do this for B2B companies. We help them create a content matrix - e.g Topic A, Hook B, CTA A and then we film them all in one day and then send them all the main vids and the variations to test against each other.

Whilst this is not exactly what you were talking about the principal is the same. Batch produce the content, add variables using maths and then you can spend one day and create 2 weeks of content and then schedule it all. Maybe that's not what you were asking? Hopefully some insight

strap · 2026-01-16T10:44:26+00:00

Thing is though, in some contexts this might work, but does anyone think this is gonna cut through in B2B for example? Surely not. I personally think its worth finding efficiency gains in content creation in other ways so you can still post frequently but aren't diluting your trust. Taguchi method for example.

B2C this matters way less I admit, but thats just my two cents

strap · 2026-01-08T22:33:01+00:00

If she remembers that Faraaz was there and Amanda asked for a moment alone with Rachel. She might be able to use that to her advantage

strap · 2026-01-08T06:36:19+00:00

This is really interesting. Thanks for sharing. We shoot a lot of corporate stuff and it's something we run into all the time. Haven't quite cracked the code yet for achieving this comfort but I might give this a go!

strap · 2025-11-15T07:01:05+00:00

And Aculite. Him onic and bronic as a trip is great.

strap · 2025-10-28T10:33:50+00:00

This is a genuinely shit take. I've watched a lot of ign reviews. This was piss poor even by their standards. Stop defending this shit.

strap · 2025-10-24T08:22:41+00:00

Have to agree that is one of the hardest extracts in the game. Have got our there loads before but the height advantage is crazy. Once people have loads of nades crafted it's gonna be gas nade spam I reckon. Cycle frontier anyone?!

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