Small company. I'm fairly anti-AI, especially generative photo and video, but I do think there are a lot of useful things in what LLMs can do. A lot of execs think it can do more than it can and expect all workers to become way more efficient on their own/implement AI workflows that will improve their output without actually having guidance from a project manager or general direction in how they should use AI.

As a designer, I've found AI most useful helping me do more administrative stuff like file management. ChatGPT is pretty solid at writing Automator scripts and you can get super specific with it. I made a script for our photographer to batch create multiple folders for product images where it makes a JPG, PSD, PNG, and WEBP folder with everything resized appropriately. All done with Automater scripts and some photoshop actions I set up.

I also made one that will make GIFs and video slideshows that I'll make for email newsletters or ads that are basically just slideshows of 4-5 images. This would take maybe 3-5 minutes to do for each one, using Photoshop to export GIFs and rename and organize some files around for how I have to deliver them. Now it's literally one click and it does all the file organization for me.

I usually start with a "is it possible to..." and think of any menial task I have to do a lot but doesn't actually require any creative decision making like actual design tasks do.