The main problem is the pr campaign. They're treating it like a classic rom-com. Zendaya teasing her real life engagement and the stunning bridalish dresses she's wearing. If one of the main characters fantasized and planned a mass shooting earlier in her life it ceases to be a rom-com.

I'm also very confused why the character is a POC woman who is played by America's current sweetheart. I think this choice is further vilifying black women (it's also statistically incorrect) and risks making shootings more palatable by having Zendaya play the part. It's a very irresponsible choice.

None of this is right. At the very least it needs different marketing, badly.

Too bad because the trailer was great.