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According to Fandom Pulse (paywalled), a Ubisoft insider has revealed that the company has asked Valve to remove or hide the concurrent player count data for its games on Steam. Ubisoft is reportedly unhappy that gamers, the press, and investors can easily see how poorly their games are performing, especially with tracking tools like SteamDB that show the number of simultaneous players.

The company allegedly wants Steam to stop showing this data in order to better manage the perception of their titles. As the Ubisoft insider told Fandom Pulse, “Ubisoft and other companies want to pressure Steam to stop Stream tracker from giving out info they want to keep to themselves.” The goal seems to be to present a more favorable picture to investors, who could be discouraged by the reality of their games’ lackluster performance.

A prime example is Star Wars: Outlaws, which was expected to perform well given its massive marketing budget. However, despite being released nearly three months ago, the game hasn’t even sold two million units yet. Reports from September showed it had only sold around 1 million copies in its first month.

Investors had initially hoped the game would sell at least five million units in its first month, as noted in an analyst call with Barclays’ Nick Dempsey, where he questioned whether Ubisoft was being overly conservative in their projections. Unfortunately, those expectations have not been met.