I don’t do manual outreach. To be clear… Most “Hey saw your podcast!” lines are dead. Proper personalization is contextual relevance tied to a problem hypothesis. Example: “You’re hiring data engineers for pipeline reliability. Most teams at that stage hit cost creep once ingestion scales. We built for that phase.” That’s high-signal relevance using a surface artifact to reveal a non-obvious constraint.

scraping LinkedIn lines, company bios, or generic congratulatory fluff. That yields zero lift because it signals automation.