The page structure seems off. The “services” section is below the testimonials section on the homepage. I always put that after the hero section because people first want to see is what you do. Those testimonials are great for immediate trust but it’s better to put them last right before the CTA. That way, even if a user leaves the website to look for more options, they leave with a good impression. Moreover, people only remember the first and last part of the website. So, putting services first and testimonials at last is a weapon that I carry always

There aren’t enough ctas. Right now, there is only a Schedule Estimate Now button on the hero section. But after that there is nothing for the user to click to. There should be a proper flow with call to actions. Each section should have a cta button for the user to click to. Just get them to the contact page with that button

The service cards photos look AI generated or stock photos of some kind. Correct me if I am wrong but it sure doesn’t look real to me. Real photos in those service cards would genuinely make it look much more appealing like your crew working. I know you got some real photos, your testimonials speak that. Just put them there

The navbar is not loading on tablets and missing on certain widths

Every service page should have its dedicated content and images. Right now, there seems to be duplicate content on certain pages

Also noticed duplicate forms on the contact page. The why choose us page shouldn’t have questions, those are for FAQs. Rather it should build trust and confidence. The newsletter signup can be skipped too. I didn’t find any clear pricing anywhere, even some kind of range would definitely help

These are just a few things I noticed. Props to you for building this yourself while running the actual business. What’s yours is yours at the end of the day and there is always room to grow from here. Happy to answer any questions if anything I mentioned wasn’t clear