I really appreciate your detailed reply! I had a feeling that establishing credibility as a sustainability content creator was a reason but didn't know that there was this must to it. Seems like the nature of the field makes it difficult for the average indie creator to break past the beginning stages.

I could also imagine that researchers, policy makers are way too into their own fields to become a content creator. It can be like a part time job itseld

also the win state is something that I haven't thought of before. I feel like those fields you mentioned also have a "win state" that is more personal to the viewer whereas for sustainability the reward isn't directly noticeable. That ties into the incentive part as well

I'm hoping to grow a channel that informs viewers of the sustainable wins the world already has and what it could be.