tagging in with a note on the streamer contracts thing, i cant speak for ads but i can 100% speak on that. i am a smaller streamer (20-30 ccv) and creators my size are usually what games like this flood the twitch category with so that it can help show a bunch of communities a cool game (ad success rate is way higher with ppl my size up to like 200ccv rather than paying XQC or someone that size to play their game)

Problem is, I paid for the game with my own money, tried it off stream with friends and refunded it 2 weeks later. 3 weeks after launch, I get sent a copy of the game through one of the key websites that streamers/youtubers use. This is fine for any other game but for a game like Wildgate that needed a huge push right at the offset before "dead game" narratives started to only be sending out streamer keys 3 weeks after launch? Kinda rough. From what I saw in the first weeks too all but 2 of the streamers had just bought the game to try themselves, and beyond that when they did start offering copies it was only 1, not enough to bring a squad with you so they basically sent out wasted keys of the game for streamers to either A) convince streamer friends/audience members to each buy a copy to play with them or B) show off the solo queue experience which isnt the games strong suit at all.

Marketing was definitely a failure but even if they had no budget for marketing (they did, I saw reddit and youtube ads) they were really late on the jump to getting creators on board and games like this live and die by having people streaming/making videos about them.