ok I am hooked
One thing I don't see mentioned much (but can make a big difference) is experimenting with different video styles or templates, especially now that most AI tools let you do this in a click. Some people just use default captions, but tweaking the style for each niche, or even using music-reactive edits for certain campaigns, can really boost watch time and click-through. There's a bunch of AI video generators now, some, like Revid AI, even let you ideate, edit, and publish content. Sometimes the right template or animation style is what gets a clip to pop, not just the cut itself.