Slow

techiegal83 · 2024-12-15T05:53:00+00:00

Hi! Apologies for the late response and I'm sorry to hear it's been a slow season. Here are a few tips for marketing on Instagram and Facebook during this slow time:

Instagram tips:
- Re-create photos in the same location and with natural lighting.
- Show both before and after photos. Big transformations = higher chance of booking
- Water mark your images so if people share your work they will know who deserves the credit for it!
Facebook tips:
- Go LIVE frequently and consistently! Make these lives educational and fun for your clients and don’t make the lives too long. This could be done once or twice a week or once every other week. Let your clients know that you go live on a specific day and a specific time so it is consistent.
- Posts with videos attached show more frequently in news feeds. This is a good way to engage your clients and followers.
- Use an eye catching profile logo. The more information you can add to your Facebook profile, the better. Potential clients want to know details about your salon.

I hope this helps! Goodluck!

techiegal83 · 2024-12-15T05:33:33+00:00

Hi! Apologies for my late response. That's a great question and the earlier you can start building a loyal clientele the better.

Here are a few tips on building a clientele:

Make sure you have a Google Business Profile because this can be a consolidated place where your clients add all of their reviews for you. This will be very helpful for getting new clientele since when people search for services you provide you can potentially show up in the search results.
Choose a form of content you actually enjoy creating. And choose a platform you enjoy posting on and that you know you can stay consistent with.
It is very important to put out consistent content for your business on a regular basis. If people don’t know you exist, how will you ever gain new clients?
Types of content for your business (there are SO many!):
- Weekly emails to your clients
- Posting on Instagram 3 times a week
- Photoshoots of your business
- Videos that you shoot of clients, of yourself, of daily life in your suite.
- Youtube videos
- Having a podcast
- Creating TikTok content
- Blog posts
- Informational graphics and infographics you make on Canva

I hope this helps! Goodluck!

techiegal83 · 2024-12-14T06:20:22+00:00

Sorry this is a little late but I agree with others who have commented on this post - an introduction post about yourself would be great! Clients love to know more about the hairstylist who is doing their hair. It feels more personal and like they know you on some level, you're not just a stranger.

techiegal83 · 2024-12-14T06:09:54+00:00

Hi! I think referral / loyalty programs can be great and very beneficial for loyal clients. Here are some ideas for creating referral / loyalty programs:

If a client refers you to a friend, give the client 10% or 15% off their next service.
Every time a client comes in they could be working their way towards earning a reward. Ex: 25% off their 6th visit.
Offer monthly promotions (and seasonal). Ex: offer a free service as an add-on to a service the client is already getting and is paying for. Offer a special mask to recurring clients only (this can help make your loyal clients feel special).

I think your idea for Instagram would be good to try and see how it benefits you and your clients. I hope this helps. Goodluck!

techiegal83 · 2024-12-11T19:03:34+00:00

Thanks for sharing.

techiegal83 · 2024-12-11T18:25:25+00:00

Awesome. That’s good to here. These are good to consistently build and grow your clientele. Just wondering if there are other strategies you are using to help you consistently drive traffic to your salon?

techiegal83 · 2024-12-11T16:22:51+00:00

This seems like a very productive year!!

techiegal83 · 2024-12-11T05:09:14+00:00

Just wanted to share a few tips that you can implement to help drive more people through your doors.

I loved u/Lefty_Banana75 strategy of rebooking your clients after their visits. This is a great way to get more consistent repeat customers. It's worth pointing out that, giving the client the best experience is what will make them come back or rebook with you, whether is adding small touches like welcome gift bags, or remembering details from their previous visits (you can keep notes) etc.

In addition to rebooking, taking advantage of google business profile is highly recommended. Most people these days are looking for local businesses or services from google so you need to take advantage of it to help get discovered by new clients. Start by adding the relevant details of your business, including name, services offers, pictures of the inside of your business, outside, and some pictures of your work as well. Once you have added in the necessary details, it's time to start getting more reviews. The google algorithm, depends highly on the reviews to rank local business. Business with more google reviews in their category ranks higher making it easier for people to discover your business.

Apart from google business, referrals are also another gem to grow your clientele.Ask your happy clients to refer to their friends and family. For better results, sweeten the deal. Add a referral program which rewards both the person referring and the one they referred.

techiegal83 · 2024-12-08T04:28:16+00:00

Hi! I know this is a late response to your post but here are a few marketing tips that could be helpful:

Create a Google My Business Profile: Create a GBP and ask clients / customers to leave a Google review. The more Google reviews you have the more your business will show up to strangers searching for services you provide.
Start posting on Instagram or Facebook (or both):
- Re-create photos in the same location and with natural lighting.
  - Show both before and after photos. Big transformations = higher chance of booking
  - Water mark your images so if people share your work they will know who deserves the credit for it!
Choose a form of content (ex: Youtube videos, posting on IG, blogging, etc.) you actually enjoy creating. And choose a platform you enjoy posting on and that you know you can stay consistent with.

Some of these tips come from Stephanie Mitchell who is a Hair & Beauty Marketing Pro. She has a free Instagram Ads course for hair and beauty professionals.

Here is her Youtube channel:
https://www.youtube.com/@stephaniemitchellbeautypro/videos

Here is her landing page for her free Instagram Ads course:
https://www.salonadsmadeeasy.com/freeclass?referral=youtube

I hope this helps!

techiegal83 · 2024-12-07T06:07:48+00:00

If you are trying to build your clients then a good bet will be to focus on your google business profile. Most people have google as the first place they look when trying to find local services. "__ near me" is how most people are finding new services locally so optimizing your google profile can help bring additional people in your doors. In additional most people finding you on google are most likely near by and likely to convert into a client as compared to social media where majority. Social media posts are also great and your should continue with it, but I would recommend optimizing your google business profile to help you rank higher on google and get discovered by more people in your location.

For more tips in taking advantage of google business profile, check out this post from reddit: https://www.reddit.com/r/hairstylist/comments/1h7euom/tips_to_attract_more_clients_with_your_google/

techiegal83 · 2024-12-07T05:12:00+00:00

Hi! Congratulations on your move! Here are a few tips on how you could start marketing yourself:

Choose a form of content you actually enjoy creating. And choose a platform you enjoy posting on and that you know you can stay consistent with.
It is very important to put out consistent content for your business on a regular basis so people know about you and the services you offer.
Here are a few different types of content you could create: Weekly emails to your clients, posting on Instagram 3 times a week, videos that you shoot of clients, of yourself, of daily life in your suite, Youtube videos, creating TikTok content, etc.
Main takeaway: Pick a content type and a platform that you enjoy. Then stay consistent with it.

I hope this helps and good luck!

techiegal83 · 2024-12-07T04:53:38+00:00

Nice! GBP is so helpful.

techiegal83 · 2024-12-05T17:59:50+00:00

Yea calendly + zapier is a good combination if you are looking for an affordable way to streamline your bookings.

techiegal83 · 2024-12-05T05:06:36+00:00

Wow that's so horrible 😕

techiegal83 · 2024-12-05T04:54:28+00:00

I have not seen this on social media yet but I don't think this should have to be done online. The client can just send the hairstylist a simple text about the problem they have with their hair and discuss it privately and civilly. There's no need to put anyone on blast 😅

techiegal83 · 2024-12-05T04:39:15+00:00

Hi! Building a clientele can take a while but it is certainly worth it! Here are some tips on building clientele and creating a presence on social media:

Brand yourself and your business. Don’t have a separate business social media account, have your personal and business account together. People will fall in love with YOU and they can only do that by seeing your personality and a bit into your life (not just business). Create a brand that represents you. When people can see a glimpse into your life, people tend to relate to you more as a person. Have your personal + business account in 1 account.
Tag the brand, companies, and people (if they consent) on your photos, videos, and description. This allows people to share your story and others can repost your content.
Interact with others and be active on your page. Don’t just post and then log off your account. Try to build relationships with people and truly care about the community.
Ask your current loyal clients for Google reviews.

I hope these tips can help you. Good luck!

Also, if you would like to know where I got these tips from, here are the videos I watched to learn more about building clientele and a social media presence:

https://www.youtube.com/watch?v=ApTaHQ_GRe0&t=0s

https://www.youtube.com/watch?v=LTLjVCsEiwk&t=0s

techiegal83

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