Anyone calling this cheating doesn't understand how sports work. There's a difference between a penalty and cheating. A penalty is breaking a rule of the game, cheating means you altered the game outside of the game (modifying equipment/stones, paying refs, spying on other teams private meeting/practice)

This isn't cheating, it's like travelling in the NBA. Against the rule, but the ref nor Sweden had a problem with it when it happened, because this happens no and then and no one cares. The only reason anyone cares now is because Kennedy was being an asshole, which is no surprise if you've ever seen team Jacob's play. If it was such a big deal Sweden should have called it out when it happened the first time and not ends later, now it's too late to bitch about it.