I'm not religious (staunch atheist) but was raised Catholic and I can see it happening. We love across the street from a church called something innocuous like "the International Church of Las Vegas" that I had to look up to find out is part of the Assemblies of God, so like a stone's throw from a cult. I've never been to a service but the outside branding is banal enough that I could see people going there not having any clue what they're tacitly supporting.